Brandwave

How popular isFisher & Paykel?

In September 2026, people searched for Fisher & Paykel by name about 20,100 times in New Zealand, about the same as the previous year. These searches made up 60.8% of all New Zealand double wall oven brand searches, placing Fisher & Paykel first out of eight brands. When we asked both ChatGPT and Google AI Overviews about double wall oven brands, Fisher & Paykel appeared in all answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Fisher & Paykel is the most searched of 8 competitors and the second most recommended in AI answers.

  1. Fisher & PaykelShare of searches 60.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. KitchenAidShare of searches 19.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. MieleShare of searches 8.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. ElectroluxShare of searches 8.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. SamsungShare of searches 1.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

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Top double wall oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel appeared in all five answers. Fisher & Paykel is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Miele3rd
  4. AEG4th
  5. Electrolux5th
  6. KitchenAid–
  7. Samsung–
  8. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AEG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about double wall oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which double wall oven brands compete with Fisher & Paykel?

Fisher & Paykel against double wall oven brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, KitchenAid, Miele, Electrolux. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidMieleElectroluxSamsungLGAEGBosch
Oct 202561.2%19.5%8.8%7.7%1.2%0.83%0.62%0.09%
Nov 202555.7%25.8%9.7%6.6%1.1%0.81%0.31%0.04%
Dec 202552.1%30.3%7.2%7.9%1.2%0.75%0.36%0.08%
Jan 202657.7%22.5%8.2%9.1%1.1%0.8%0.4%0.06%
Feb 202661.5%19.2%9.1%8%0.98%0.73%0.34%0.06%
Mar 202665.3%16.7%9.1%6.7%1%0.77%0.37%0.05%
Apr 202661.2%18.8%8.9%8.3%1.2%1.1%0.5%0.06%
May 202664.1%17%9.8%7%0.84%0.79%0.37%0.08%
Jun 202664.1%16.4%9.2%8%0.84%0.97%0.45%0.03%
Jul 202667.9%15.6%7.1%7.2%0.95%0.81%0.42%0.05%
Aug 202665.8%16.9%7.7%7%1.3%0.87%0.37%0.11%
Sep 202660.8%19.7%8.8%8.1%1.2%0.85%0.51%0.06%
  1. Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -4.9 points.

  2. 2.KitchenAid

    19.7%

    Held 2nd. 6.5K estimated branded searches, +2.2% vs prior month. Share +2.8 points.

  3. 3.Miele

    8.8%

    Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. Held 4th. 2.7K estimated branded searches, +1.9% vs prior month. Share +1.1 points.

  5. 5.Samsung

    1.2%

    Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  6. 6.LG

    0.85%

    Held 6th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.

  7. 7.AEG

    0.51%

    Held 7th. 170 estimated branded searches, +21.4% vs prior month. Share +0.1 points.

  8. 8.Bosch

    0.06%

    Held 8th. 20 estimated branded searches, -50% vs prior month. Share 0 points.

Compare popularity between Fisher & Paykel and its closest rivals

Every comparison with Fisher & Paykel

18 comparisons

How has branded search demand for Fisher & Paykel changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fisher & Paykel in New Zealand held steady, from 20.7K to 20.1K.
  • Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among double wall oven brands in New Zealand peaked at 67.9% in July 2026 and was lowest at 52.1% in December 2025.

How did search popularity change for New Zealand double wall oven brands in September 2026?

6 changes
  1. In September 2026, KitchenAid gained share of searches among double wall oven brands in New Zealand, from 16.9% to 19.7%.

  2. In September 2026, Electrolux gained share of searches among double wall oven brands in New Zealand, from 7% to 8.1%.

  3. In September 2026, Miele gained share of searches among double wall oven brands in New Zealand, from 7.7% to 8.8%.

  4. In September 2026, Fisher & Paykel lost share of searches among double wall oven brands in New Zealand, from 65.8% to 60.8%.

  5. Estimated monthly branded searches for Bosch in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

  6. Estimated monthly branded searches for AEG in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.

How are Fisher & Paykel’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Fisher & Paykel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fisher & paykel
  • fisher and paykel
  • fisher paykel
  • fisher paykel dishdrawer
  • fisherpaykel

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How the Brand Demand Index is measured

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Is Fisher & Paykel your brand?

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