Brandwave

How popular isFisher & Paykel?

In September 2026, people searched for Fisher & Paykel by name about 20,100 times in New Zealand, about the same as the previous year. These searches made up 49.2% of all New Zealand convection oven brand searches, placing Fisher & Paykel first out of six brands. When we asked both ChatGPT and Google AI Overviews about convection oven brands, Fisher & Paykel appeared in three of the four answers and was the second most recommended of the six.

Search and AI answers in September 2026

Fisher & Paykel is the most searched of 6 competitors and the second most recommended in AI answers.

  1. Fisher & PaykelShare of searches 49.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. BrevilleShare of searches 29.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  3. KitchenAidShare of searches 16%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. WestinghouseShare of searches 4.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  5. LGShare of searches 0.68%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top convection oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Fisher & Paykel was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Fisher & Paykel is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Westinghouse3rd
  4. Breville4th
  5. KitchenAid–
  6. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Westinghouse4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bosch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fisher & Paykel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Breville1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • KitchenAid0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LG0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about convection oven brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which convection oven brands compete with Fisher & Paykel?

Fisher & Paykel against convection oven brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Breville, KitchenAid, Westinghouse. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelBrevilleKitchenAidWestinghouseLGBosch
Oct 202552.1%26.5%16.6%4%0.7%0.03%
Nov 202548.1%25.8%22.3%3.1%0.7%0.02%
Dec 202543.2%28.2%25.2%2.8%0.62%0.02%
Jan 202649.8%26.8%19.5%3.2%0.69%0.02%
Feb 202655.5%22.9%17.3%3.6%0.66%0.03%
Mar 202658.1%22.5%14.9%3.8%0.68%0.02%
Apr 202650.4%29.1%15.5%3.9%0.9%0.17%
May 202654.2%27.1%14.4%3.6%0.67%0.16%
Jun 202655.6%25.7%14.2%3.6%0.84%0.02%
Jul 202656.5%25.9%13%3.9%0.67%0.02%
Aug 202654.2%27%14%4.1%0.72%0.02%
Sep 202649.2%29.5%16%4.6%0.68%0.02%
  1. Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -4.9 points.

  2. 2.Breville

    29.5%

    Held 2nd. 12.1K estimated branded searches, -2.5% vs prior month. Share +2.5 points.

  3. Held 3rd. 6.5K estimated branded searches, +2.2% vs prior month. Share +2 points.

  4. Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.LG

    0.68%

    Held 5th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.

  6. 6.Bosch

    0.02%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Fisher & Paykel and its closest rivals

Every comparison with Fisher & Paykel

18 comparisons

How has branded search demand for Fisher & Paykel changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fisher & Paykel in New Zealand held steady, from 20.7K to 20.1K.
  • Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among convection oven brands in New Zealand decreased from 52.1% to 49.2%.
  • Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among convection oven brands in New Zealand peaked at 58.1% in March 2026 and was lowest at 43.2% in December 2025.

How did search popularity change for New Zealand convection oven brands in September 2026?

4 changes
  1. In September 2026, Breville gained share of searches among convection oven brands in New Zealand, from 27% to 29.5%.

  2. In September 2026, KitchenAid gained share of searches among convection oven brands in New Zealand, from 14% to 16%.

  3. In September 2026, Fisher & Paykel lost share of searches among convection oven brands in New Zealand, from 54.2% to 49.2%.

  4. Westinghouse’s share of searches among convection oven brands in New Zealand has gained ground for 3 months in a row, from 3.6% to 4.6% in September 2026.

How are Fisher & Paykel’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Fisher & Paykel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fisher & paykel
  • fisher and paykel
  • fisher paykel
  • fisher paykel dishdrawer
  • fisherpaykel

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How the Brand Demand Index is measured

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Is Fisher & Paykel your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.