Brandwave

Breville vs Fisher & Paykel:Which is more popular?

In September 2026, Fisher & Paykel had more branded searches than Breville among convection oven brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Breville had 12,100. Fisher & Paykel made up 49.2% of all convection oven brand searches we track, and Breville accounted for 29.5%. When we asked ChatGPT and Google AI Overviews about convection oven brands, Fisher & Paykel appeared in three of the four answers and Breville in one. Fisher & Paykel was mentioned before Breville in every answer that named either.

Among convection oven brands in New Zealand in September 2026

Who do people search for more?

Fisher & Paykel, about 67% more searches than Breville

Fisher & Paykel 20.1K searchesBreville 12.1K searches

Who does AI mention more?

Fisher & Paykel, mentioned in 3 of 4 answers, Breville in 1

Fisher & Paykel in 3 of 4Breville in 1 of 4

Who does AI recommend more?

Fisher & Paykel, named ahead of Breville in 3 of 3 answers

Fisher & Paykel first in 3Breville never first

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Top convection oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Fisher & Paykel was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Breville was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Fisher & Paykel was listed before Breville in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Westinghouse3rd
  4. Breville4th
  5. KitchenAid–
  6. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Westinghouse4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bosch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fisher & Paykel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Breville1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • KitchenAid0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LG0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about convection oven brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Breville or Fisher & Paykel more popular in search?

This chart shows how often people search Google for Breville and Fisher & Paykel by name. Each line represents a brand's share of searches for all six convection oven brands we track, month by month, from searches in New Zealand.

Breville and Fisher & Paykel among convection oven brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Breville. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelBrevilleKitchenAidWestinghouseLGBosch
Oct 202552.1%26.5%16.6%4%0.7%0.03%
Nov 202548.1%25.8%22.3%3.1%0.7%0.02%
Dec 202543.2%28.2%25.2%2.8%0.62%0.02%
Jan 202649.8%26.8%19.5%3.2%0.69%0.02%
Feb 202655.5%22.9%17.3%3.6%0.66%0.03%
Mar 202658.1%22.5%14.9%3.8%0.68%0.02%
Apr 202650.4%29.1%15.5%3.9%0.9%0.17%
May 202654.2%27.1%14.4%3.6%0.67%0.16%
Jun 202655.6%25.7%14.2%3.6%0.84%0.02%
Jul 202656.5%25.9%13%3.9%0.67%0.02%
Aug 202654.2%27%14%4.1%0.72%0.02%
Sep 202649.2%29.5%16%4.6%0.68%0.02%

How has the Breville and Fisher & Paykel comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand convection oven brands in September 2026?

2 changes
  1. In September 2026, Breville gained share of searches among convection oven brands in New Zealand, from 27% to 29.5%.

  2. In September 2026, Fisher & Paykel lost share of searches among convection oven brands in New Zealand, from 54.2% to 49.2%.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Breville’s and Fisher & Paykel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Breville

8 branded search terms

  • breville
  • breville barista express
  • breville barista pro
  • breville barista touch
  • breville bread maker
  • breville descaler
  • breville double boiler
  • breville oracle

Fisher & Paykel

5 branded search terms

  • fisher & paykel
  • fisher and paykel
  • fisher paykel
  • fisher paykel dishdrawer
  • fisherpaykel

How the Brand Demand Index is measured

Other head-to-heads among convection oven brands

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