Brandwave

Breville vs KitchenAid:Which is more popular?

In September 2026, Breville had more branded searches than KitchenAid among convection oven brands in New Zealand. Breville had about 12,100 branded searches, while KitchenAid had 6,530. Breville made up 29.5% of all convection oven brand searches we track, and KitchenAid accounted for 16%. When we asked ChatGPT and Google AI Overviews about convection oven brands, Breville appeared in one of the four answers and KitchenAid in none.

Among convection oven brands in New Zealand in September 2026

Who do people search for more?

Breville, about 85% more searches than KitchenAid

Breville 12.1K searchesKitchenAid 6.5K searches

Who does AI mention more?

Breville, mentioned in 1 of 4 answers, KitchenAid in 0

Breville in 1 of 4KitchenAid in 0 of 4

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Top convection oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Breville was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. KitchenAid did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Westinghouse3rd
  4. Breville4th
  5. KitchenAid–
  6. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Westinghouse4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bosch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fisher & Paykel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Breville1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • KitchenAid0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LG0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about convection oven brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Breville or KitchenAid more popular in search?

This chart shows how often people search Google for Breville and KitchenAid by name. Each line represents a brand's share of searches for all six convection oven brands we track, month by month, from searches in New Zealand.

Breville and KitchenAid among convection oven brands in New Zealand, by month

Share of searches by month for Breville, KitchenAid. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelBrevilleKitchenAidWestinghouseLGBosch
Oct 202552.1%26.5%16.6%4%0.7%0.03%
Nov 202548.1%25.8%22.3%3.1%0.7%0.02%
Dec 202543.2%28.2%25.2%2.8%0.62%0.02%
Jan 202649.8%26.8%19.5%3.2%0.69%0.02%
Feb 202655.5%22.9%17.3%3.6%0.66%0.03%
Mar 202658.1%22.5%14.9%3.8%0.68%0.02%
Apr 202650.4%29.1%15.5%3.9%0.9%0.17%
May 202654.2%27.1%14.4%3.6%0.67%0.16%
Jun 202655.6%25.7%14.2%3.6%0.84%0.02%
Jul 202656.5%25.9%13%3.9%0.67%0.02%
Aug 202654.2%27%14%4.1%0.72%0.02%
Sep 202649.2%29.5%16%4.6%0.68%0.02%

How has the Breville and KitchenAid comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand convection oven brands in September 2026?

2 changes

  1. In September 2026, Breville gained share of searches among convection oven brands in New Zealand, from 27% to 29.5%.

  2. In September 2026, KitchenAid gained share of searches among convection oven brands in New Zealand, from 14% to 16%.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Breville’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Breville

8 branded search terms

  • breville
  • breville barista express
  • breville barista pro
  • breville barista touch
  • breville bread maker
  • breville descaler
  • breville double boiler
  • breville oracle

KitchenAid

7 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid attachments
  • kitchenaid bowls
  • kitchenaid foodprosessor
  • kitchenaid mincer
  • kitchenaid sausage grinder

How the Brand Demand Index is measured

Other head-to-heads among convection oven brands

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