Brandwave

Fisher & Paykel vs LG:Which is more popular?

In September 2026, Fisher & Paykel had more branded searches than LG among washer and dryer brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while LG had 280. Fisher & Paykel made up 78.3% of all washer and dryer brand searches we track, and LG accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about washer and dryer brands, Fisher & Paykel appeared in all five answers and LG in three. Fisher & Paykel and LG were each mentioned first in two of the four answers.

Among washer and dryer brands in New Zealand in September 2026

Who do people search for more?

Fisher & Paykel, about 72 searches for every 1 for LG

Fisher & Paykel 20.1K searchesLG 280 searches

Who does AI mention more?

Fisher & Paykel, mentioned in every answer we collected

Fisher & Paykel in 5 of 5LG in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Fisher & Paykel first in 2LG first in 2

Follow Fisher & Paykel vs LG and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top washer and dryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel appeared in all five answers. LG was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fisher & Paykel and LG were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisher & Paykel1st
  2. Bosch1st
  3. LG3rd
  4. Miele4th
  5. Electrolux–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about washer and dryer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Fisher & Paykel or LG more popular in search?

This chart shows how often people search Google for Fisher & Paykel and LG by name. Each line represents a brand's share of searches for all five washer and dryer brands we track, month by month, from searches in New Zealand.

Fisher & Paykel and LG among washer and dryer brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelElectroluxMieleLGBosch
Oct 202579.1%10%9.2%1.1%0.65%
Nov 202577.7%9.2%11.3%1.1%0.66%
Dec 202577.2%11.7%9.2%1.1%0.8%
Jan 202677%12.2%9.2%1.1%0.54%
Feb 202678.8%10.3%9.4%0.94%0.66%
Mar 202680.7%8.2%9.5%0.95%0.68%
Apr 202678%10.5%9.1%1.4%0.98%
May 202679.9%8.7%9.5%0.98%0.85%
Jun 202678.9%9.9%9.4%1.2%0.68%
Jul 202682.6%8.7%7.1%0.98%0.62%
Aug 202681.7%8.7%7.9%1.1%0.56%
Sep 202678.3%10.5%9.3%1.1%0.82%

How has the Fisher & Paykel and LG comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand washer and dryer brands in September 2026?

1 change

  1. In September 2026, Fisher & Paykel lost share of searches among washer and dryer brands in New Zealand, from 81.7% to 78.3%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Fisher & Paykel’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fisher & Paykel

5 branded search terms

  • fisher & paykel
  • fisher and paykel
  • fisher paykel
  • fisher paykel dishdrawer
  • fisherpaykel

LG

2 branded search terms

  • lg ultragear
  • lg ultragear 27

How the Brand Demand Index is measured

Other head-to-heads among washer and dryer brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free