Brandwave

Bosch vs Fisher & Paykel:Which is more popular?

In September 2026, Fisher & Paykel had more branded searches than Bosch among washer and dryer brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Bosch had 210. Fisher & Paykel made up 78.3% of all washer and dryer brand searches we track, and Bosch accounted for 0.82%. When we asked ChatGPT and Google AI Overviews about washer and dryer brands, both Bosch and Fisher & Paykel appeared in all five answers. Bosch and Fisher & Paykel were each mentioned first in two of the four answers.

Among washer and dryer brands in New Zealand in September 2026

Who do people search for more?

Fisher & Paykel, about 96 searches for every 1 for Bosch

Fisher & Paykel 20.1K searchesBosch 210 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Bosch in 5 of 5Fisher & Paykel in 5 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Bosch first in 2Fisher & Paykel first in 2

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Top washer and dryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Bosch and Fisher & Paykel showed up in all five answers. Bosch and Fisher & Paykel were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisher & Paykel1st
  2. Bosch1st
  3. LG3rd
  4. Miele4th
  5. Electrolux–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about washer and dryer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bosch or Fisher & Paykel more popular in search?

This chart shows how often people search Google for Bosch and Fisher & Paykel by name. Each line represents a brand's share of searches for all five washer and dryer brands we track, month by month, from searches in New Zealand.

Bosch and Fisher & Paykel among washer and dryer brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelElectroluxMieleLGBosch
Oct 202579.1%10%9.2%1.1%0.65%
Nov 202577.7%9.2%11.3%1.1%0.66%
Dec 202577.2%11.7%9.2%1.1%0.8%
Jan 202677%12.2%9.2%1.1%0.54%
Feb 202678.8%10.3%9.4%0.94%0.66%
Mar 202680.7%8.2%9.5%0.95%0.68%
Apr 202678%10.5%9.1%1.4%0.98%
May 202679.9%8.7%9.5%0.98%0.85%
Jun 202678.9%9.9%9.4%1.2%0.68%
Jul 202682.6%8.7%7.1%0.98%0.62%
Aug 202681.7%8.7%7.9%1.1%0.56%
Sep 202678.3%10.5%9.3%1.1%0.82%

How has the Bosch and Fisher & Paykel comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand washer and dryer brands in September 2026?

2 changes

  1. In September 2026, Fisher & Paykel lost share of searches among washer and dryer brands in New Zealand, from 81.7% to 78.3%.

  2. Estimated monthly branded searches for Bosch in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Bosch’s and Fisher & Paykel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch washer and dryer

Fisher & Paykel

5 branded search terms

  • fisher & paykel
  • fisher and paykel
  • fisher paykel
  • fisher paykel dishdrawer
  • fisherpaykel

How the Brand Demand Index is measured

Other head-to-heads among washer and dryer brands

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