Brandwave

Electrolux vs Miele:Which is more popular?

In September 2026, Miele had more branded searches than Electrolux among front load washer brands in New Zealand. Miele had about 2,900 branded searches, while Electrolux had 2,690. Miele made up 10.2% of all front load washer brand searches we track, and Electrolux accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about front load washer brands, Miele appeared in four of the five answers and Electrolux in two. Miele was mentioned before Electrolux in three out of four answers that named either.

Among front load washer brands in New Zealand in September 2026

Who do people search for more?

Miele, about 8% more searches than Electrolux

Miele 2.9K searchesElectrolux 2.7K searches

Who does AI mention more?

Miele, mentioned in 4 of 5 answers, Electrolux in 2

Miele in 4 of 5Electrolux in 2 of 5

Who does AI recommend more?

Miele, named ahead of Electrolux in 3 of 4 answers

Miele first in 3Electrolux first in 1

Follow Electrolux vs Miele and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top front load washer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Electrolux was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Miele was listed before Electrolux in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. LG2nd
  3. Miele3rd
  4. Fisher & Paykel4th
  5. Samsung5th
  6. Electrolux6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about front load washer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Electrolux or Miele more popular in search?

This chart shows how often people search Google for Electrolux and Miele by name. Each line represents a brand's share of searches for all six front load washer brands we track, month by month, from searches in New Zealand.

Electrolux and Miele among front load washer brands in New Zealand, by month

Share of searches by month for Miele, Electrolux. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelMieleElectroluxBoschSamsungLG
Oct 202571.5%10.2%9%6.9%1.3%0.97%
Nov 202571.1%12.3%8.4%5.8%1.4%1%
Dec 202570.7%9.8%10.8%6%1.7%1%
Jan 202669.7%10%11%7%1.3%0.97%
Feb 202672%10.7%9.4%6%1.1%0.86%
Mar 202674.2%10.3%7.6%5.9%1.2%0.87%
Apr 202670.7%10.2%9.5%6.9%1.3%1.3%
May 202671.8%11%7.8%7.5%0.94%0.88%
Jun 202672.5%10.4%9.1%6.1%0.95%1.1%
Jul 202675.4%7.9%7.9%6.9%1.1%0.89%
Aug 202674.7%8.7%8%6.1%1.4%0.99%
Sep 202670.7%10.2%9.4%7.3%1.4%0.98%

How has the Electrolux and Miele comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Electrolux took it in December 2025, Miele took it in February 2026, Electrolux took it in July 2026, Miele took it in August 2026.
  • Across the 12 months ending September 2026, Electrolux’s share of searches among front load washer brands in New Zealand moved from 9% to 9.4%, and its estimated monthly branded searches moved from 2.6K to 2.7K.
  • Across the 12 months ending September 2026, Miele’s share of searches among front load washer brands in New Zealand held steady at 10.2%, and its estimated monthly branded searches moved from 3K to 2.9K.

How did search popularity change for New Zealand front load washer brands in September 2026?

2 changes

  1. In September 2026, Electrolux gained share of searches among front load washer brands in New Zealand, from 8% to 9.4%.

  2. In September 2026, Miele gained share of searches among front load washer brands in New Zealand, from 8.7% to 10.2%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Electrolux’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Electrolux

9 branded search terms

  • electrolux
  • electrolux appliances
  • electrolux ergorapido
  • electrolux induction
  • electrolux powerforce
  • electrolux silent performer
  • electrolux ultrasilencer
  • electrolux washing
  • s bag electrolux

Miele

3 branded search terms

  • miele
  • miele appliances
  • miele outlet

How the Brand Demand Index is measured

Other head-to-heads among front load washer brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free