Bosch vs Miele:Which is more popular?
In September 2026, Miele had more branded searches than Bosch among front load washer brands in New Zealand. Miele had about 2,900 branded searches, while Bosch had 2,070. Miele made up 10.2% of all front load washer brand searches we track, and Bosch accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about front load washer brands, Bosch appeared in all five answers and Miele in four. Bosch was mentioned before Miele in four out of five answers.
Who do people search for more?
Miele, about 40% more searches than Bosch
Who does AI mention more?
Bosch, mentioned in every answer we collected
Who does AI recommend more?
Bosch, named ahead of Miele in 4 of 5 answers
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Top front load washer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch appeared in all five answers. Miele was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bosch was listed before Miele in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bosch1st
LG2nd- Miele3rd
Fisher & Paykel4th
Samsung5th
Electrolux6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Miele4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Electrolux2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsung2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about front load washer brands
5 answers
Asked ChatGPT
“Which front load washer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best front load washer brands in New Zealand?”
Asked ChatGPT
“What's the best front load washer brand in New Zealand for a family laundry?”
Searched Google, AI Overview
“best front load washer”
Searched Google, AI Overview
“best washing machine nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bosch or Miele more popular in search?
This chart shows how often people search Google for Bosch and Miele by name. Each line represents a brand's share of searches for all six front load washer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Miele, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Miele | Electrolux | Bosch | Samsung | LG |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.5% | 10.2% | 9% | 6.9% | 1.3% | 0.97% |
| Nov 2025 | 71.1% | 12.3% | 8.4% | 5.8% | 1.4% | 1% |
| Dec 2025 | 70.7% | 9.8% | 10.8% | 6% | 1.7% | 1% |
| Jan 2026 | 69.7% | 10% | 11% | 7% | 1.3% | 0.97% |
| Feb 2026 | 72% | 10.7% | 9.4% | 6% | 1.1% | 0.86% |
| Mar 2026 | 74.2% | 10.3% | 7.6% | 5.9% | 1.2% | 0.87% |
| Apr 2026 | 70.7% | 10.2% | 9.5% | 6.9% | 1.3% | 1.3% |
| May 2026 | 71.8% | 11% | 7.8% | 7.5% | 0.94% | 0.88% |
| Jun 2026 | 72.5% | 10.4% | 9.1% | 6.1% | 0.95% | 1.1% |
| Jul 2026 | 75.4% | 7.9% | 7.9% | 6.9% | 1.1% | 0.89% |
| Aug 2026 | 74.7% | 8.7% | 8% | 6.1% | 1.4% | 0.99% |
| Sep 2026 | 70.7% | 10.2% | 9.4% | 7.3% | 1.4% | 0.98% |
How has the Bosch and Miele comparison changed over the last 12 months?
3 findings
- Miele was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among front load washer brands in New Zealand moved from 6.9% to 7.3%, and its estimated monthly branded searches moved from 2K to 2.1K.
- Across the 12 months ending September 2026, Miele’s share of searches among front load washer brands in New Zealand held steady at 10.2%, and its estimated monthly branded searches moved from 3K to 2.9K.
How did search popularity change for New Zealand front load washer brands in September 2026?
2 changes
In September 2026, Miele gained share of searches among front load washer brands in New Zealand, from 8.7% to 10.2%.
In September 2026, Bosch gained share of searches among front load washer brands in New Zealand, from 6.1% to 7.3%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Bosch’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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