Brandwave

Electrolux vs KitchenAid:Which is more popular?

In September 2026, KitchenAid had more branded searches than Electrolux among double wall oven brands in New Zealand. KitchenAid had about 6,530 branded searches, while Electrolux had 2,690. KitchenAid made up 19.7% of all double wall oven brand searches we track, and Electrolux accounted for 8.1%. When we asked ChatGPT and Google AI Overviews about double wall oven brands, Electrolux appeared in two of the five answers and KitchenAid in none.

Among double wall oven brands in New Zealand in September 2026

Who do people search for more?

KitchenAid, about 2 searches for every 1 for Electrolux

KitchenAid 6.5K searchesElectrolux 2.7K searches

Who does AI mention more?

Electrolux, mentioned in 2 of 5 answers, KitchenAid in 0

Electrolux in 2 of 5KitchenAid in 0 of 5

Who does AI recommend more?

Electrolux, the only one of the two named

Electrolux first in 2KitchenAid never named

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Top double wall oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Electrolux was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. KitchenAid did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Miele3rd
  4. AEG4th
  5. Electrolux5th
  6. KitchenAid–
  7. Samsung–
  8. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AEG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about double wall oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Electrolux or KitchenAid more popular in search?

This chart shows how often people search Google for Electrolux and KitchenAid by name. Each line represents a brand's share of searches for all eight double wall oven brands we track, month by month, from searches in New Zealand.

Electrolux and KitchenAid among double wall oven brands in New Zealand, by month

Share of searches by month for KitchenAid, Electrolux. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidMieleElectroluxSamsungLGAEGBosch
Oct 202561.2%19.5%8.8%7.7%1.2%0.83%0.62%0.09%
Nov 202555.7%25.8%9.7%6.6%1.1%0.81%0.31%0.04%
Dec 202552.1%30.3%7.2%7.9%1.2%0.75%0.36%0.08%
Jan 202657.7%22.5%8.2%9.1%1.1%0.8%0.4%0.06%
Feb 202661.5%19.2%9.1%8%0.98%0.73%0.34%0.06%
Mar 202665.3%16.7%9.1%6.7%1%0.77%0.37%0.05%
Apr 202661.2%18.8%8.9%8.3%1.2%1.1%0.5%0.06%
May 202664.1%17%9.8%7%0.84%0.79%0.37%0.08%
Jun 202664.1%16.4%9.2%8%0.84%0.97%0.45%0.03%
Jul 202667.9%15.6%7.1%7.2%0.95%0.81%0.42%0.05%
Aug 202665.8%16.9%7.7%7%1.3%0.87%0.37%0.11%
Sep 202660.8%19.7%8.8%8.1%1.2%0.85%0.51%0.06%

How has the Electrolux and KitchenAid comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand double wall oven brands in September 2026?

2 changes
  1. In September 2026, KitchenAid gained share of searches among double wall oven brands in New Zealand, from 16.9% to 19.7%.

  2. In September 2026, Electrolux gained share of searches among double wall oven brands in New Zealand, from 7% to 8.1%.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Electrolux’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Electrolux

9 branded search terms

  • electrolux
  • electrolux appliances
  • electrolux ergorapido
  • electrolux induction
  • electrolux powerforce
  • electrolux silent performer
  • electrolux ultrasilencer
  • electrolux washing
  • s bag electrolux

KitchenAid

7 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid attachments
  • kitchenaid bowls
  • kitchenaid foodprosessor
  • kitchenaid mincer
  • kitchenaid sausage grinder

How the Brand Demand Index is measured

Other head-to-heads among double wall oven brands

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