Ninja vs Vitamix:Which is more popular?
In September 2026, Ninja had more branded searches than Vitamix among blender brands in New Zealand. Ninja had about 3,990 branded searches, while Vitamix had 980. Ninja made up 25.3% of all blender brand searches we track, and Vitamix accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about blender brands, Vitamix appeared in four of the five answers and Ninja in three. Vitamix was mentioned before Ninja in four out of five answers.
Who do people search for more?
Ninja, about 4 searches for every 1 for Vitamix
Who does AI mention more?
Vitamix, mentioned in 4 of 5 answers, Ninja in 3
Who does AI recommend more?
Vitamix, named ahead of Ninja in 4 of 5 answers
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Top blender brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vitamix was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ninja was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Vitamix was listed before Ninja in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Vitamix1st
NutriBullet2nd
Breville3rd- Ninja4th
KitchenAid5th
BlendJet–
Blendtec–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NutriBullet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vitamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ninja3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Breville3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BlendJet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Blendtec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about blender brands
5 answers
Asked ChatGPT
“Which blender brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best blender brands in New Zealand?”
Asked ChatGPT
“What's the best blender brand in New Zealand for smoothies and soups?”
Searched Google, AI Overview
“blender for smoothies”
Searched Google, AI Overview
“high power blender”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Ninja or Vitamix more popular in search?
This chart shows how often people search Google for Ninja and Vitamix by name. Each line represents a brand's share of searches for all seven blender brands we track, month by month, from searches in New Zealand.
Share of searches by month for Ninja, Vitamix. The figures are in the table below the chart.
View monthly share of searches table
| Month | NutriBullet | Ninja | Vitamix | KitchenAid | Breville | BlendJet | Blendtec |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 67% | 20.5% | 6.5% | 2.6% | 1.4% | 1.1% | 0.92% |
| Nov 2025 | 66.1% | 21.6% | 5.9% | 3.1% | 1.4% | 1.1% | 0.74% |
| Dec 2025 | 64% | 25.4% | 5% | 2.4% | 1.3% | 1.3% | 0.61% |
| Jan 2026 | 63% | 24.6% | 5.9% | 3% | 1.6% | 1% | 0.8% |
| Feb 2026 | 66.4% | 20.9% | 6.4% | 3.1% | 1.7% | 0.88% | 0.64% |
| Mar 2026 | 61.3% | 23.4% | 7.4% | 3.5% | 2.3% | 0.99% | 1.1% |
| Apr 2026 | 62.9% | 23.9% | 7.4% | 2.4% | 1.6% | 0.83% | 0.91% |
| May 2026 | 63.3% | 23.9% | 7.2% | 2.4% | 1.6% | 0.68% | 0.91% |
| Jun 2026 | 62% | 24.3% | 7.2% | 2.4% | 1.9% | 0.82% | 1.3% |
| Jul 2026 | 63.9% | 24.3% | 6.4% | 2.5% | 1.6% | 0.69% | 0.69% |
| Aug 2026 | 63.4% | 24.1% | 6.2% | 2.4% | 2% | 0.84% | 1.1% |
| Sep 2026 | 63.8% | 25.3% | 6.2% | 2% | 1.3% | 0.7% | 0.63% |
How has the Ninja and Vitamix comparison changed over the last 12 months?
3 findings
- Ninja was ahead of Vitamix in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ninja’s share of searches among blender brands in New Zealand moved from 20.5% to 25.3%, and its estimated monthly branded searches moved from 3.1K to 4K.
- Across the 12 months ending September 2026, Vitamix’s share of searches among blender brands in New Zealand moved from 6.5% to 6.2%, and its estimated monthly branded searches moved from 990 to 980.
How did search popularity change for New Zealand blender brands in September 2026?
2 changes
In September 2026, Ninja gained share of searches among blender brands in New Zealand, from 24.1% to 25.3%.
Vitamix’s share of searches among blender brands in New Zealand has lost ground for 3 months in a row, from 7.2% to 6.2% in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Ninja’s and Vitamix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among blender brands
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