Brandwave

KitchenAid vs Vitamix:Which is more popular?

In September 2026, Vitamix had more branded searches than KitchenAid among blender brands in New Zealand. Vitamix had about 980 branded searches, while KitchenAid had 320. Vitamix made up 6.2% of all blender brand searches we track, and KitchenAid accounted for 2%. When we asked ChatGPT and Google AI Overviews about blender brands, Vitamix appeared in four of the five answers and KitchenAid in one. Vitamix was mentioned before KitchenAid in every answer that named either.

Among blender brands in New Zealand in September 2026

Who do people search for more?

Vitamix, about 3 searches for every 1 for KitchenAid

Vitamix 980 searchesKitchenAid 320 searches

Who does AI mention more?

Vitamix, mentioned in 4 of 5 answers, KitchenAid in 1

Vitamix in 4 of 5KitchenAid in 1 of 5

Who does AI recommend more?

Vitamix, named ahead of KitchenAid in 4 of 4 answers

Vitamix first in 4KitchenAid never first

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Top blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vitamix was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. KitchenAid was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Vitamix was listed before KitchenAid in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vitamix1st
  2. NutriBullet2nd
  3. Breville3rd
  4. Ninja4th
  5. KitchenAid5th
  6. BlendJet–
  7. Blendtec–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NutriBullet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vitamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ninja3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BlendJet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blendtec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about blender brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is KitchenAid or Vitamix more popular in search?

This chart shows how often people search Google for KitchenAid and Vitamix by name. Each line represents a brand's share of searches for all seven blender brands we track, month by month, from searches in New Zealand.

KitchenAid and Vitamix among blender brands in New Zealand, by month

Share of searches by month for Vitamix, KitchenAid. The figures are in the table below the chart.

View monthly share of searches table
MonthNutriBulletNinjaVitamixKitchenAidBrevilleBlendJetBlendtec
Oct 202567%20.5%6.5%2.6%1.4%1.1%0.92%
Nov 202566.1%21.6%5.9%3.1%1.4%1.1%0.74%
Dec 202564%25.4%5%2.4%1.3%1.3%0.61%
Jan 202663%24.6%5.9%3%1.6%1%0.8%
Feb 202666.4%20.9%6.4%3.1%1.7%0.88%0.64%
Mar 202661.3%23.4%7.4%3.5%2.3%0.99%1.1%
Apr 202662.9%23.9%7.4%2.4%1.6%0.83%0.91%
May 202663.3%23.9%7.2%2.4%1.6%0.68%0.91%
Jun 202662%24.3%7.2%2.4%1.9%0.82%1.3%
Jul 202663.9%24.3%6.4%2.5%1.6%0.69%0.69%
Aug 202663.4%24.1%6.2%2.4%2%0.84%1.1%
Sep 202663.8%25.3%6.2%2%1.3%0.7%0.63%

How has the KitchenAid and Vitamix comparison changed over the last 12 months?

3 findings
  • Vitamix was ahead of KitchenAid in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among blender brands in New Zealand moved from 2.6% to 2%, and its estimated monthly branded searches moved from 390 to 320.
  • Across the 12 months ending September 2026, Vitamix’s share of searches among blender brands in New Zealand moved from 6.5% to 6.2%, and its estimated monthly branded searches moved from 990 to 980.

How did search popularity change for New Zealand blender brands in September 2026?

2 changes

  1. Vitamix’s share of searches among blender brands in New Zealand has lost ground for 3 months in a row, from 7.2% to 6.2% in September 2026.

  2. Estimated monthly branded searches for KitchenAid in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using KitchenAid’s and Vitamix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KitchenAid

1 branded search term

  • kitchenaid blender

Vitamix

3 branded search terms

  • vitamix
  • vitamix 5200
  • vitamix smoothie

How the Brand Demand Index is measured

Other head-to-heads among blender brands

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