Brandwave

BlendJet vs KitchenAid:Which is more popular?

In September 2026, KitchenAid had more branded searches than BlendJet among blender brands in New Zealand. KitchenAid had about 320 branded searches, while BlendJet had 110. KitchenAid made up 2% of all blender brand searches we track, and BlendJet accounted for 0.7%. When we asked ChatGPT and Google AI Overviews about blender brands, KitchenAid appeared in one of the five answers and BlendJet in none.

Among blender brands in New Zealand in September 2026

Who do people search for more?

KitchenAid, about 3 searches for every 1 for BlendJet

KitchenAid 320 searchesBlendJet 110 searches

Who does AI mention more?

KitchenAid, mentioned in 1 of 5 answers, BlendJet in 0

KitchenAid in 1 of 5BlendJet in 0 of 5

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Top blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. BlendJet did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vitamix1st
  2. NutriBullet2nd
  3. Breville3rd
  4. Ninja4th
  5. KitchenAid5th
  6. BlendJet–
  7. Blendtec–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NutriBullet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vitamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ninja3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BlendJet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blendtec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about blender brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is BlendJet or KitchenAid more popular in search?

This chart shows how often people search Google for BlendJet and KitchenAid by name. Each line represents a brand's share of searches for all seven blender brands we track, month by month, from searches in New Zealand.

BlendJet and KitchenAid among blender brands in New Zealand, by month

Share of searches by month for KitchenAid, BlendJet. The figures are in the table below the chart.

View monthly share of searches table
MonthNutriBulletNinjaVitamixKitchenAidBrevilleBlendJetBlendtec
Oct 202567%20.5%6.5%2.6%1.4%1.1%0.92%
Nov 202566.1%21.6%5.9%3.1%1.4%1.1%0.74%
Dec 202564%25.4%5%2.4%1.3%1.3%0.61%
Jan 202663%24.6%5.9%3%1.6%1%0.8%
Feb 202666.4%20.9%6.4%3.1%1.7%0.88%0.64%
Mar 202661.3%23.4%7.4%3.5%2.3%0.99%1.1%
Apr 202662.9%23.9%7.4%2.4%1.6%0.83%0.91%
May 202663.3%23.9%7.2%2.4%1.6%0.68%0.91%
Jun 202662%24.3%7.2%2.4%1.9%0.82%1.3%
Jul 202663.9%24.3%6.4%2.5%1.6%0.69%0.69%
Aug 202663.4%24.1%6.2%2.4%2%0.84%1.1%
Sep 202663.8%25.3%6.2%2%1.3%0.7%0.63%

How has the BlendJet and KitchenAid comparison changed over the last 12 months?

3 findings
  • KitchenAid was ahead of BlendJet in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BlendJet’s share of searches among blender brands in New Zealand moved from 1.1% to 0.7%, and its estimated monthly branded searches moved from 170 to 110.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among blender brands in New Zealand moved from 2.6% to 2%, and its estimated monthly branded searches moved from 390 to 320.

How did search popularity change for New Zealand blender brands in September 2026?

2 changes

  1. In September 2026, BlendJet rose from 7th to 6th among blender brands in New Zealand.

  2. Estimated monthly branded searches for KitchenAid in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BlendJet’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BlendJet

1 branded search term

  • blendjet

KitchenAid

1 branded search term

  • kitchenaid blender

How the Brand Demand Index is measured

Other head-to-heads among blender brands

Creator with pink hair and a pink jacket

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