Brandwave

How popular isKenwood?

In September 2026, people searched for Kenwood by name about 6,740 times in New Zealand, about the same as the previous year. These searches made up 12.6% of all New Zealand stand mixer brand searches, placing Kenwood fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about stand mixer brands, Kenwood appeared in four of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Kenwood is the fourth most searched of 6 competitors and the second most recommended in AI answers.

  1. BrevilleShare of searches 35.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. SmegShare of searches 23.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. KitchenAidShare of searches 19.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. KenwoodShare of searches 12.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. SunbeamShare of searches 8.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top stand mixer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kenwood was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kenwood is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KitchenAid1st
  2. Kenwood2nd
  3. Breville3rd
  4. Sunbeam4th
  5. Bosch5th
  6. Smeg–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KitchenAid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kenwood4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sunbeam3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stand mixer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which stand mixer brands compete with Kenwood?

Kenwood against stand mixer brands in New Zealand, by month

Share of searches by month for Breville, Smeg, KitchenAid, Kenwood, Sunbeam. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleSmegKitchenAidKenwoodSunbeamBosch
Oct 202537%14%23.7%15.3%10%0.1%
Nov 202534.6%11.9%30.2%15.3%7.9%0.1%
Dec 202533.6%9.7%30.2%17.4%9%0.12%
Jan 202636.8%10.6%27.1%16%9.5%0.13%
Feb 202635.6%11.1%27.3%16.3%9.6%0.08%
Mar 202638.2%12%25.4%14.8%9.5%0.08%
Apr 202641.8%10.8%22.6%14.9%9.8%0.1%
May 202641.2%10.8%22.4%16.6%9.1%0.07%
Jun 202639%12.8%22.2%15.7%10.3%0.07%
Jul 202634.9%25.7%17.9%12.9%8.5%0.08%
Aug 202632.3%30.7%17.2%12%7.7%0.03%
Sep 202635.4%23.7%19.7%12.6%8.6%0.06%

  1. 1.Breville

    35.4%

    Held 1st. 12.3K estimated branded searches, -2.5% vs prior month. Share +3.1 points.

  2. 2.Smeg

    23.7%

    Held 2nd. 8.3K estimated branded searches, -31.1% vs prior month. Share -7 points.

  3. 3.KitchenAid

    19.7%

    Held 3rd. 6.8K estimated branded searches, +1.8% vs prior month. Share +2.5 points.

  4. 4.Kenwood

    12.6%

    Held 4th. 4.4K estimated branded searches, -6.8% vs prior month. Share +0.6 points.

  5. 5.Sunbeam

    8.6%

    Held 5th. 3K estimated branded searches, -1.3% vs prior month. Share +0.8 points.

  6. 6.Bosch

    0.06%

    Held 6th. 20 estimated branded searches, +100% vs prior month. Share 0 points.

Compare popularity between Kenwood and its closest rivals

Every comparison with Kenwood

18 comparisons

How has branded search demand for Kenwood changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kenwood in New Zealand held steady, from 6.6K to 6.7K.
  • Across the 12 months ending September 2026, Kenwood’s share of searches among stand mixer brands in New Zealand decreased from 15.3% to 12.6%.
  • Across the 12 months ending September 2026, Kenwood’s share of searches among stand mixer brands in New Zealand peaked at 17.4% in December 2025 and was lowest at 12% in August 2026.
  • Across the 12 months ending September 2026, Kenwood fell from 3rd to 4th among stand mixer brands in New Zealand.

How did search popularity change for New Zealand stand mixer brands in September 2026?

6 changes

  1. In September 2026, Breville gained share of searches among stand mixer brands in New Zealand, from 32.3% to 35.4%.

  2. In September 2026, KitchenAid gained share of searches among stand mixer brands in New Zealand, from 17.2% to 19.7%.

  3. In September 2026, Sunbeam gained share of searches among stand mixer brands in New Zealand, from 7.7% to 8.6%.

  4. In September 2026, Kenwood gained share of searches among stand mixer brands in New Zealand, from 12% to 12.6%.

  5. In September 2026, Smeg lost share of searches among stand mixer brands in New Zealand, from 30.7% to 23.7%.

  6. Estimated monthly branded searches for Bosch in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

How are Kenwood’s branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Kenwood’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • auto radio kenwood
  • kenwood
  • kenwood attachments
  • kenwood blender
  • kenwood chef
  • kenwood chef attachments
  • kenwood chef classic
  • kenwood chef titanium
  • kenwood chefette
  • kenwood foodprocessor
  • kenwood hand mixer
  • kenwood head unit
  • kenwood kettle
  • kenwood kmix
  • kenwood mixer
  • kenwood multipro
  • kenwood multipro go
  • kenwood patissier
  • kenwood stand mixer
  • kenwood stereo
  • kenwood stick blender
  • kenwood toaster
  • kenwood truck

Do you work for Kenwood? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kenwood compete?

Kenwood is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands6th of 106.2%Show ranking
Stand mixer brands4th of 612.6%Shown above
Undercounter fridge brands3rd of 611.4%Show ranking
Hand mixer brands4th of 56.9%Show ranking
Pasta maker brands4th of 616.4%Show ranking
Hand blender brands3rd of 616.9%Show ranking
Stick blender brands3rd of 717.3%Show ranking
Can opener brands2nd of 334.6%Show ranking
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