Brandwave

How popular isSmeg?

In September 2026, people searched for Smeg by name about 13,700 times in New Zealand, a 65.5% increase from the previous year. These searches made up 23.7% of all New Zealand stand mixer brand searches, placing Smeg second out of six brands. When we asked both ChatGPT and Google AI Overviews about stand mixer brands, Smeg did not appear in any of the answers.

Search and AI answers in September 2026

Smeg is the second most searched of 6 competitors and not listed in any AI answer.

  1. BrevilleShare of searches 35.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. SmegShare of searches 23.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. KitchenAidShare of searches 19.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. KenwoodShare of searches 12.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. SunbeamShare of searches 8.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top stand mixer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smeg did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KitchenAid1st
  2. Kenwood2nd
  3. Breville3rd
  4. Sunbeam4th
  5. Bosch5th
  6. Smeg–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KitchenAid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kenwood4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sunbeam3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stand mixer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which stand mixer brands compete with Smeg?

Smeg against stand mixer brands in New Zealand, by month

Share of searches by month for Breville, Smeg, KitchenAid, Kenwood, Sunbeam. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleSmegKitchenAidKenwoodSunbeamBosch
Oct 202537%14%23.7%15.3%10%0.1%
Nov 202534.6%11.9%30.2%15.3%7.9%0.1%
Dec 202533.6%9.7%30.2%17.4%9%0.12%
Jan 202636.8%10.6%27.1%16%9.5%0.13%
Feb 202635.6%11.1%27.3%16.3%9.6%0.08%
Mar 202638.2%12%25.4%14.8%9.5%0.08%
Apr 202641.8%10.8%22.6%14.9%9.8%0.1%
May 202641.2%10.8%22.4%16.6%9.1%0.07%
Jun 202639%12.8%22.2%15.7%10.3%0.07%
Jul 202634.9%25.7%17.9%12.9%8.5%0.08%
Aug 202632.3%30.7%17.2%12%7.7%0.03%
Sep 202635.4%23.7%19.7%12.6%8.6%0.06%

  1. 1.Breville

    35.4%

    Held 1st. 12.3K estimated branded searches, -2.5% vs prior month. Share +3.1 points.

  2. 2.Smeg

    23.7%

    Held 2nd. 8.3K estimated branded searches, -31.1% vs prior month. Share -7 points.

  3. 3.KitchenAid

    19.7%

    Held 3rd. 6.8K estimated branded searches, +1.8% vs prior month. Share +2.5 points.

  4. 4.Kenwood

    12.6%

    Held 4th. 4.4K estimated branded searches, -6.8% vs prior month. Share +0.6 points.

  5. 5.Sunbeam

    8.6%

    Held 5th. 3K estimated branded searches, -1.3% vs prior month. Share +0.8 points.

  6. 6.Bosch

    0.06%

    Held 6th. 20 estimated branded searches, +100% vs prior month. Share 0 points.

Compare popularity between Smeg and its closest rivals

Every comparison with Smeg

28 comparisons

How has branded search demand for Smeg changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Smeg in New Zealand rose from 8.3K to 13.7K.
  • Across the 12 months ending September 2026, Smeg’s share of searches among stand mixer brands in New Zealand increased from 14% to 23.7%.
  • Across the 12 months ending September 2026, Smeg’s share of searches among stand mixer brands in New Zealand peaked at 30.7% in August 2026 and was lowest at 9.7% in December 2025.
  • Across the 12 months ending September 2026, Smeg rose from 4th to 2nd among stand mixer brands in New Zealand.

How did search popularity change for New Zealand stand mixer brands in September 2026?

6 changes

  1. In September 2026, Breville gained share of searches among stand mixer brands in New Zealand, from 32.3% to 35.4%.

  2. In September 2026, KitchenAid gained share of searches among stand mixer brands in New Zealand, from 17.2% to 19.7%.

  3. In September 2026, Sunbeam gained share of searches among stand mixer brands in New Zealand, from 7.7% to 8.6%.

  4. In September 2026, Kenwood gained share of searches among stand mixer brands in New Zealand, from 12% to 12.6%.

  5. In September 2026, Smeg lost share of searches among stand mixer brands in New Zealand, from 30.7% to 23.7%.

  6. Estimated monthly branded searches for Bosch in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

How are Smeg’s branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using Smeg’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • smeg
  • smeg appliances
  • smeg aus
  • smeg cocotte
  • smeg coffee machine
  • smeg cooktop
  • smeg dishwasher
  • smeg double oven
  • smeg freestanding oven
  • smeg fridge
  • smeg gas cooktop
  • smeg gas oven
  • smeg home appliances
  • smeg induction oven
  • smeg kitchen
  • smeg microwaves
  • smeg mixer
  • smeg oven
  • smeg promotions
  • smeg range hoods
  • smeg sale
  • smeg stand mixer
  • smeg stoves
  • smeg victoria oven
  • smeg washing machine

Do you work for Smeg? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Smeg compete?

Smeg is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands2nd of 1114.5%Show ranking
Coffee maker brands3rd of 918.2%Show ranking
Freestanding oven brands2nd of 819.1%Show ranking
Oven and cooktop brands2nd of 721.9%Show ranking
Stand mixer brands2nd of 623.7%Shown above
Gas cooktop brands8th of 90.77%Show ranking
Hand mixer brands2nd of 529.9%Show ranking
Pasta maker brands1st of 632.2%Show ranking
Gas stove brands6th of 60.9%Show ranking
Tea kettle brands2nd of 633.2%Show ranking
Stick blender brands1st of 733.9%Show ranking
Freestanding gas range brands6th of 62.1%Show ranking
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