Brandwave

Breville vs Smeg:Which is more popular?

In September 2026, Breville had more branded searches than Smeg among stand mixer brands in New Zealand. Breville had about 12,300 branded searches, while Smeg had 8,260. Breville made up 35.4% of all stand mixer brand searches we track, and Smeg accounted for 23.7%. When we asked ChatGPT and Google AI Overviews about stand mixer brands, Breville appeared in three of the five answers and Smeg in none.

Among stand mixer brands in New Zealand in September 2026

Who do people search for more?

Breville, about 49% more searches than Smeg

Breville 12.3K searchesSmeg 8.3K searches

Who does AI mention more?

Breville, mentioned in 3 of 5 answers, Smeg in 0

Breville in 3 of 5Smeg in 0 of 5

Who does AI recommend more?

Breville, the only one of the two named

Breville first in 3Smeg never named

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Top stand mixer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Breville was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Smeg did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KitchenAid1st
  2. Kenwood2nd
  3. Breville3rd
  4. Sunbeam4th
  5. Bosch5th
  6. Smeg–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KitchenAid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kenwood4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sunbeam3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stand mixer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Breville or Smeg more popular in search?

This chart shows how often people search Google for Breville and Smeg by name. Each line represents a brand's share of searches for all six stand mixer brands we track, month by month, from searches in New Zealand.

Breville and Smeg among stand mixer brands in New Zealand, by month

Share of searches by month for Breville, Smeg. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleSmegKitchenAidKenwoodSunbeamBosch
Oct 202537%14%23.7%15.3%10%0.1%
Nov 202534.6%11.9%30.2%15.3%7.9%0.1%
Dec 202533.6%9.7%30.2%17.4%9%0.12%
Jan 202636.8%10.6%27.1%16%9.5%0.13%
Feb 202635.6%11.1%27.3%16.3%9.6%0.08%
Mar 202638.2%12%25.4%14.8%9.5%0.08%
Apr 202641.8%10.8%22.6%14.9%9.8%0.1%
May 202641.2%10.8%22.4%16.6%9.1%0.07%
Jun 202639%12.8%22.2%15.7%10.3%0.07%
Jul 202634.9%25.7%17.9%12.9%8.5%0.08%
Aug 202632.3%30.7%17.2%12%7.7%0.03%
Sep 202635.4%23.7%19.7%12.6%8.6%0.06%

How has the Breville and Smeg comparison changed over the last 12 months?

3 findings
  • Breville was ahead of Smeg in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Breville’s share of searches among stand mixer brands in New Zealand moved from 37% to 35.4%, and its estimated monthly branded searches moved from 10.7K to 12.3K.
  • Across the 12 months ending September 2026, Smeg’s share of searches among stand mixer brands in New Zealand moved from 14% to 23.7%, and its estimated monthly branded searches moved from 4K to 8.3K.

How did search popularity change for New Zealand stand mixer brands in September 2026?

2 changes

  1. In September 2026, Breville gained share of searches among stand mixer brands in New Zealand, from 32.3% to 35.4%.

  2. In September 2026, Smeg lost share of searches among stand mixer brands in New Zealand, from 30.7% to 23.7%.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Breville’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Breville

9 branded search terms

  • breville
  • breville barista express
  • breville barista pro
  • breville barista touch
  • breville bread maker
  • breville descaler
  • breville double boiler
  • breville mixer stand
  • breville oracle

Smeg

11 branded search terms

  • smeg
  • smeg aus
  • smeg cocotte
  • smeg kitchen
  • smeg microwaves
  • smeg mixer
  • smeg promotions
  • smeg range hoods
  • smeg sale
  • smeg stand mixer
  • smeg stoves

How the Brand Demand Index is measured

Other head-to-heads among stand mixer brands

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