Bosch vs Smeg:Which is more popular?
In September 2026, Smeg had more branded searches than Bosch among stand mixer brands in New Zealand. Smeg had about 8,260 branded searches, while Bosch had 20. Smeg made up 23.7% of all stand mixer brand searches we track, and Bosch accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about stand mixer brands, Bosch appeared in two of the five answers and Smeg in none.
Who do people search for more?
Smeg, about 413 searches for every 1 for Bosch
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Top stand mixer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Smeg did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
KitchenAid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kenwood4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Breville3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sunbeam3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stand mixer brands
5 answers
Asked ChatGPT
“Which stand mixer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best stand mixer brands in New Zealand?”
Asked ChatGPT
“What's the best stand mixer brand in New Zealand for home baking?”
Searched Google, AI Overview
“best stand mixer”
Searched Google, AI Overview
“kitchen mixer nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bosch or Smeg more popular in search?
This chart shows how often people search Google for Bosch and Smeg by name. Each line represents a brand's share of searches for all six stand mixer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Smeg, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | Smeg | KitchenAid | Kenwood | Sunbeam | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 37% | 14% | 23.7% | 15.3% | 10% | 0.1% |
| Nov 2025 | 34.6% | 11.9% | 30.2% | 15.3% | 7.9% | 0.1% |
| Dec 2025 | 33.6% | 9.7% | 30.2% | 17.4% | 9% | 0.12% |
| Jan 2026 | 36.8% | 10.6% | 27.1% | 16% | 9.5% | 0.13% |
| Feb 2026 | 35.6% | 11.1% | 27.3% | 16.3% | 9.6% | 0.08% |
| Mar 2026 | 38.2% | 12% | 25.4% | 14.8% | 9.5% | 0.08% |
| Apr 2026 | 41.8% | 10.8% | 22.6% | 14.9% | 9.8% | 0.1% |
| May 2026 | 41.2% | 10.8% | 22.4% | 16.6% | 9.1% | 0.07% |
| Jun 2026 | 39% | 12.8% | 22.2% | 15.7% | 10.3% | 0.07% |
| Jul 2026 | 34.9% | 25.7% | 17.9% | 12.9% | 8.5% | 0.08% |
| Aug 2026 | 32.3% | 30.7% | 17.2% | 12% | 7.7% | 0.03% |
| Sep 2026 | 35.4% | 23.7% | 19.7% | 12.6% | 8.6% | 0.06% |
How has the Bosch and Smeg comparison changed over the last 12 months?
3 findings
- Smeg was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among stand mixer brands in New Zealand moved from 0.1% to 0.06%, and its estimated monthly branded searches moved from 30 to 20.
- Across the 12 months ending September 2026, Smeg’s share of searches among stand mixer brands in New Zealand moved from 14% to 23.7%, and its estimated monthly branded searches moved from 4K to 8.3K.
How did search popularity change for New Zealand stand mixer brands in September 2026?
2 changes
In September 2026, Smeg lost share of searches among stand mixer brands in New Zealand, from 30.7% to 23.7%.
Estimated monthly branded searches for Bosch in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Bosch’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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