Belling vs Smeg:Which is more popular?
In September 2026, Belling had more branded searches than Smeg among freestanding gas range brands in New Zealand. Belling had about 560 branded searches, while Smeg had 210. Belling made up 5.7% of all freestanding gas range brand searches we track, and Smeg accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about freestanding gas range brands, Smeg appeared in three of the five answers and Belling in two. Smeg was mentioned before Belling in two out of three answers.
Who do people search for more?
Belling, about 3 searches for every 1 for Smeg
Who does AI mention more?
Smeg, mentioned in 3 of 5 answers, Belling in 2
Who does AI recommend more?
Smeg, named ahead of Belling in 2 of 3 answers
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Top freestanding gas range brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Smeg was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Belling was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Smeg was listed before Belling in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Westinghouse1st- Smeg2nd
- Belling3rd
KitchenAid–
Samsung–
LG–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Westinghouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Smeg3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Belling2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about freestanding gas range brands
5 answers
Asked ChatGPT
“Which freestanding gas range brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best freestanding gas range brands in New Zealand?”
Asked ChatGPT
“What's the best freestanding gas range brand in New Zealand for a family kitchen?”
Searched Google, AI Overview
“best freestanding gas range”
Searched Google, AI Overview
“freestanding stove nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Belling or Smeg more popular in search?
This chart shows how often people search Google for Belling and Smeg by name. Each line represents a brand's share of searches for all six freestanding gas range brands we track, month by month, from searches in New Zealand.
Share of searches by month for Belling, Smeg. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Westinghouse | Belling | Samsung | LG | Smeg |
|---|---|---|---|---|---|---|
| Oct 2025 | 68.1% | 16.5% | 5.8% | 4% | 2.9% | 2.7% |
| Nov 2025 | 78.9% | 11% | 3.2% | 3.3% | 2.5% | 1.1% |
| Dec 2025 | 80.6% | 8.9% | 4.3% | 3.3% | 2% | 0.96% |
| Jan 2026 | 74.5% | 12.3% | 5% | 3.7% | 2.6% | 1.9% |
| Feb 2026 | 71.7% | 14.8% | 5.6% | 3.6% | 2.7% | 1.6% |
| Mar 2026 | 67.2% | 17% | 6.9% | 4.1% | 3.1% | 1.7% |
| Apr 2026 | 66.6% | 16.8% | 6.8% | 4.1% | 3.9% | 1.9% |
| May 2026 | 67.9% | 16.8% | 6.8% | 3.4% | 3.2% | 1.9% |
| Jun 2026 | 66.8% | 17.1% | 7% | 3.4% | 4% | 1.7% |
| Jul 2026 | 65% | 19.3% | 6.6% | 4% | 3.3% | 1.8% |
| Aug 2026 | 65.1% | 19.4% | 4.9% | 4.9% | 3.4% | 2.3% |
| Sep 2026 | 66.2% | 19.3% | 5.7% | 4% | 2.8% | 2.1% |
How has the Belling and Smeg comparison changed over the last 12 months?
3 findings
- Belling was ahead of Smeg in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Belling’s share of searches among freestanding gas range brands in New Zealand moved from 5.8% to 5.7%, and its estimated monthly branded searches held steady at 560.
- Across the 12 months ending September 2026, Smeg’s share of searches among freestanding gas range brands in New Zealand moved from 2.7% to 2.1%, and its estimated monthly branded searches moved from 260 to 210.
How did search popularity change for New Zealand freestanding gas range brands in September 2026?
2 changes
In September 2026, Belling gained share of searches among freestanding gas range brands in New Zealand, from 4.9% to 5.7%.
Estimated monthly branded searches for Smeg in New Zealand fell 19.2% over 12 measured months, from 260 to 210 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Belling’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among freestanding gas range brands
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