Brandwave

KitchenAid vs LG:Which is more popular?

In September 2026, KitchenAid had more branded searches than LG among freestanding gas range brands in New Zealand. KitchenAid had about 6,530 branded searches, while LG had 280. KitchenAid made up 66.2% of all freestanding gas range brand searches we track, and LG accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about freestanding gas range brands, neither KitchenAid nor LG appeared in any of the five answers.

Among freestanding gas range brands in New Zealand in September 2026

Who do people search for more?

KitchenAid, about 23 searches for every 1 for LG

KitchenAid 6.5K searchesLG 280 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

KitchenAid in 0 of 5LG in 0 of 5

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Top freestanding gas range brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither KitchenAid nor LG showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Westinghouse1st
  2. Smeg2nd
  3. Belling3rd
  4. KitchenAid–
  5. Samsung–
  6. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Westinghouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smeg3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Belling2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about freestanding gas range brands

5 answers

  • Asked ChatGPT

    “Which freestanding gas range brand should I buy in New Zealand?”

    1. 1Westinghouse

  • Asked ChatGPT

    “What are the best freestanding gas range brands in New Zealand?”

    1. 1Belling
    2. 2Smeg
    3. 3Westinghouse

  • Asked ChatGPT

    “What's the best freestanding gas range brand in New Zealand for a family kitchen?”

    1. 1Westinghouse
    2. 2Smeg
    3. 3Belling

  • Searched Google, AI Overview

    “best freestanding gas range”

    1. 1Westinghouse

  • Searched Google, AI Overview

    “freestanding stove nz”

    1. 1Westinghouse
    2. 2Smeg

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is KitchenAid or LG more popular in search?

This chart shows how often people search Google for KitchenAid and LG by name. Each line represents a brand's share of searches for all six freestanding gas range brands we track, month by month, from searches in New Zealand.

KitchenAid and LG among freestanding gas range brands in New Zealand, by month

Share of searches by month for KitchenAid, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidWestinghouseBellingSamsungLGSmeg
Oct 202568.1%16.5%5.8%4%2.9%2.7%
Nov 202578.9%11%3.2%3.3%2.5%1.1%
Dec 202580.6%8.9%4.3%3.3%2%0.96%
Jan 202674.5%12.3%5%3.7%2.6%1.9%
Feb 202671.7%14.8%5.6%3.6%2.7%1.6%
Mar 202667.2%17%6.9%4.1%3.1%1.7%
Apr 202666.6%16.8%6.8%4.1%3.9%1.9%
May 202667.9%16.8%6.8%3.4%3.2%1.9%
Jun 202666.8%17.1%7%3.4%4%1.7%
Jul 202665%19.3%6.6%4%3.3%1.8%
Aug 202665.1%19.4%4.9%4.9%3.4%2.3%
Sep 202666.2%19.3%5.7%4%2.8%2.1%

How has the KitchenAid and LG comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand freestanding gas range brands in September 2026?

2 changes

  1. In September 2026, KitchenAid gained share of searches among freestanding gas range brands in New Zealand, from 65.1% to 66.2%.

  2. In September 2026, LG lost share of searches among freestanding gas range brands in New Zealand, from 3.4% to 2.8%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using KitchenAid’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KitchenAid

7 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid attachments
  • kitchenaid bowls
  • kitchenaid foodprosessor
  • kitchenaid mincer
  • kitchenaid sausage grinder

LG

2 branded search terms

  • lg ultragear
  • lg ultragear 27

How the Brand Demand Index is measured

Other head-to-heads among freestanding gas range brands

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