Beko vs LG:Which is more popular?
In September 2026, Beko had more branded searches than LG among fridge freezer brands in New Zealand. Beko had about 430 branded searches, while LG had 280. Beko made up 1.7% of all fridge freezer brand searches we track, and LG accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about fridge freezer brands, LG appeared in all five answers and Beko in three. LG was mentioned before Beko in every answer.
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Top fridge freezer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LG appeared in all five answers. Beko was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. LG was listed before Beko in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
LG1st
Fisher & Paykel2nd
Haier3rd
Mitsubishi Electric4th
Bosch5th
Beko6th
Hisense–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mitsubishi Electric3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beko3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fridge freezer brands
5 answers
Asked ChatGPT
“Which fridge freezer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best fridge freezer brands in New Zealand?”
Asked ChatGPT
“What's the best fridge freezer brand in New Zealand for a family kitchen?”
Searched Google, AI Overview
“fridge freezer nz”
Searched Google, AI Overview
“family fridge freezer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Beko or LG more popular in search?
This chart shows how often people search Google for Beko and LG by name. Each line represents a brand's share of searches for all seven fridge freezer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Beko, LG. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Haier | Hisense | Mitsubishi Electric | Beko | Bosch | LG |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 75.6% | 11.1% | 4.9% | 3.6% | 2.3% | 1.4% | 1% |
| Nov 2025 | 76.9% | 10% | 5.1% | 4% | 1.6% | 1.2% | 1.1% |
| Dec 2025 | 74.2% | 10.3% | 6.1% | 4.8% | 2.1% | 1.4% | 1.1% |
| Jan 2026 | 73.5% | 12.1% | 6% | 3.7% | 2.3% | 1.4% | 1% |
| Feb 2026 | 77.8% | 10.2% | 4% | 3.9% | 2% | 1.2% | 0.93% |
| Mar 2026 | 80.1% | 9% | 4.4% | 2.8% | 1.7% | 1% | 0.94% |
| Apr 2026 | 74.5% | 11.5% | 6% | 3.6% | 1.9% | 1.2% | 1.3% |
| May 2026 | 77.7% | 9.9% | 4.3% | 3.2% | 2.1% | 1.9% | 0.96% |
| Jun 2026 | 76.2% | 10.1% | 5.1% | 4.1% | 2.1% | 1.2% | 1.2% |
| Jul 2026 | 79.3% | 9.2% | 4.7% | 2.9% | 1.9% | 1.1% | 0.94% |
| Aug 2026 | 79.9% | 9.7% | 3.4% | 3.2% | 1.7% | 1% | 1.1% |
| Sep 2026 | 78.3% | 9.8% | 4% | 3.9% | 1.7% | 1.2% | 1.1% |
How has the Beko and LG comparison changed over the last 12 months?
3 findings
- Beko was ahead of LG in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beko’s share of searches among fridge freezer brands in New Zealand moved from 2.3% to 1.7%, and its estimated monthly branded searches moved from 640 to 430.
- Across the 12 months ending September 2026, LG’s share of searches among fridge freezer brands in New Zealand moved from 1% to 1.1%, and its estimated monthly branded searches held steady at 280.
How did search popularity change for New Zealand fridge freezer brands in September 2026?
2 changes
In September 2026, LG fell from 6th to 7th among fridge freezer brands in New Zealand.
Estimated monthly branded searches for Beko in New Zealand fell 32.8% over 12 measured months, from 640 to 430 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Beko’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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