Fisher & Paykel vs Haier:Which is more popular?
In September 2026, Fisher & Paykel had more branded searches than Haier among fridge freezer brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Haier had 2,510. Fisher & Paykel made up 78.3% of all fridge freezer brand searches we track, and Haier accounted for 9.8%. When we asked ChatGPT and Google AI Overviews about fridge freezer brands, Fisher & Paykel appeared in all five answers and Haier in four. Fisher & Paykel was mentioned before Haier in three out of four answers.
Who do people search for more?
Fisher & Paykel, about 8 searches for every 1 for Haier
Who does AI mention more?
Fisher & Paykel, mentioned in every answer we collected
Who does AI recommend more?
Fisher & Paykel, named ahead of Haier in 3 of 4 answers
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Top fridge freezer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel appeared in all five answers. Haier was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fisher & Paykel was listed before Haier in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
LG1st- Fisher & Paykel2nd
Haier3rd
Mitsubishi Electric4th
Bosch5th
Beko6th
Hisense–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mitsubishi Electric3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beko3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fridge freezer brands
5 answers
Asked ChatGPT
“Which fridge freezer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best fridge freezer brands in New Zealand?”
Asked ChatGPT
“What's the best fridge freezer brand in New Zealand for a family kitchen?”
Searched Google, AI Overview
“fridge freezer nz”
Searched Google, AI Overview
“family fridge freezer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fisher & Paykel or Haier more popular in search?
This chart shows how often people search Google for Fisher & Paykel and Haier by name. Each line represents a brand's share of searches for all seven fridge freezer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fisher & Paykel, Haier. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Haier | Hisense | Mitsubishi Electric | Beko | Bosch | LG |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 75.6% | 11.1% | 4.9% | 3.6% | 2.3% | 1.4% | 1% |
| Nov 2025 | 76.9% | 10% | 5.1% | 4% | 1.6% | 1.2% | 1.1% |
| Dec 2025 | 74.2% | 10.3% | 6.1% | 4.8% | 2.1% | 1.4% | 1.1% |
| Jan 2026 | 73.5% | 12.1% | 6% | 3.7% | 2.3% | 1.4% | 1% |
| Feb 2026 | 77.8% | 10.2% | 4% | 3.9% | 2% | 1.2% | 0.93% |
| Mar 2026 | 80.1% | 9% | 4.4% | 2.8% | 1.7% | 1% | 0.94% |
| Apr 2026 | 74.5% | 11.5% | 6% | 3.6% | 1.9% | 1.2% | 1.3% |
| May 2026 | 77.7% | 9.9% | 4.3% | 3.2% | 2.1% | 1.9% | 0.96% |
| Jun 2026 | 76.2% | 10.1% | 5.1% | 4.1% | 2.1% | 1.2% | 1.2% |
| Jul 2026 | 79.3% | 9.2% | 4.7% | 2.9% | 1.9% | 1.1% | 0.94% |
| Aug 2026 | 79.9% | 9.7% | 3.4% | 3.2% | 1.7% | 1% | 1.1% |
| Sep 2026 | 78.3% | 9.8% | 4% | 3.9% | 1.7% | 1.2% | 1.1% |
How has the Fisher & Paykel and Haier comparison changed over the last 12 months?
3 findings
- Fisher & Paykel was ahead of Haier in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among fridge freezer brands in New Zealand moved from 75.6% to 78.3%, and its estimated monthly branded searches moved from 20.7K to 20.1K.
- Across the 12 months ending September 2026, Haier’s share of searches among fridge freezer brands in New Zealand moved from 11.1% to 9.8%, and its estimated monthly branded searches moved from 3K to 2.5K.
How did search popularity change for New Zealand fridge freezer brands in September 2026?
2 changes
In September 2026, Fisher & Paykel lost share of searches among fridge freezer brands in New Zealand, from 79.9% to 78.3%.
Estimated monthly branded searches for Haier in New Zealand fell 17.4% over 12 measured months, from 3K to 2.5K in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Fisher & Paykel’s and Haier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fisher & Paykel
5 branded search terms
- fisher & paykel
- fisher and paykel
- fisher paykel
- fisher paykel dishdrawer
- fisherpaykel
Haier
5 branded search terms
- haier
- haier ac
- haier freezer
- haier hwt60fvw2
- haier upright freezer
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