Beko vs Hisense:Which is more popular?
In September 2026, Hisense had more branded searches than Beko among under counter freezer brands in New Zealand. Hisense had about 1,040 branded searches, while Beko had 390. Hisense made up 72.7% of all under counter freezer brand searches we track, and Beko accounted for 27.3%. When we asked ChatGPT and Google AI Overviews about under counter freezer brands, Beko appeared in three of the five answers and Hisense in none.
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Top under counter freezer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Beko was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hisense did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about under counter freezer brands
5 answers
Asked ChatGPT
“Which under counter freezer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best under counter freezer brands in New Zealand?”
Asked ChatGPT
“What's the best under counter freezer brand in New Zealand for small kitchen?”
- 1
Beko
- 1
Searched Google, AI Overview
“small freezer nz”
Searched Google, AI Overview
“best freezer brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Beko or Hisense more popular in search?
This chart shows how often people search Google for Beko and Hisense by name. Each line represents a brand's share of searches for all three under counter freezer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Hisense, Beko. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hisense | Beko | Bosch |
|---|---|---|---|
| Oct 2025 | 69.4% | 30.6% | 0% |
| Nov 2025 | 77.5% | 22.5% | 0% |
| Dec 2025 | 77.3% | 22.2% | 0.46% |
| Jan 2026 | 77.1% | 22.4% | 0.47% |
| Feb 2026 | 68.2% | 31.8% | 0% |
| Mar 2026 | 73.8% | 26.2% | 0% |
| Apr 2026 | 77.3% | 22.2% | 0.46% |
| May 2026 | 69.4% | 30.6% | 0% |
| Jun 2026 | 73.5% | 26.5% | 0% |
| Jul 2026 | 73.2% | 26.3% | 0.45% |
| Aug 2026 | 68.2% | 31.2% | 0.65% |
| Sep 2026 | 72.7% | 27.3% | 0% |
How has the Beko and Hisense comparison changed over the last 12 months?
3 findings
- Hisense was ahead of Beko in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beko’s share of searches among under counter freezer brands in New Zealand moved from 30.6% to 27.3%, and its estimated monthly branded searches moved from 590 to 390.
- Across the 12 months ending September 2026, Hisense’s share of searches among under counter freezer brands in New Zealand moved from 69.4% to 72.7%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for New Zealand under counter freezer brands in September 2026?
2 changes
In September 2026, Hisense gained share of searches among under counter freezer brands in New Zealand, from 68.2% to 72.7%.
In September 2026, Beko lost share of searches among under counter freezer brands in New Zealand, from 31.2% to 27.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Beko’s and Hisense’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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