How popular isHilti?
In September 2026, people searched for Hilti by name about 1,900 times in New Zealand, a 20.8% decrease from the previous year. These searches made up 11.8% of all New Zealand wall chaser machine brand searches, placing Hilti third out of four brands. When we asked both ChatGPT and Google AI Overviews about wall chaser machine brands, Hilti appeared in four of the five answers and was the fourth most recommended of the four.
Hilti is the third most searched of 4 competitors and the fourth most recommended in AI answers.
MakitaShare of searches 56.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
DeWaltShare of searches 31.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
HiltiShare of searches 11.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
BoschShare of searches 0.44%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top wall chaser machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hilti was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hilti is the fourth most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about wall chaser machine brands
5 answers
Asked ChatGPT
“Which wall chaser machine brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best wall chaser machine brands in New Zealand?”
Asked ChatGPT
“What's the best wall chaser machine brand in New Zealand for cutting brick walls?”
Searched Google, AI Overview
“concrete chaser machine”
Searched Google, AI Overview
“wall cutter tool”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which wall chaser machine brands compete with Hilti?
Share of searches by month for Makita, DeWalt, Hilti. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Hilti | Bosch |
|---|---|---|---|---|
| Oct 2025 | 53.4% | 29.4% | 16.9% | 0.35% |
| Nov 2025 | 47.2% | 37.3% | 14.9% | 0.56% |
| Dec 2025 | 56% | 31.8% | 11.8% | 0.37% |
| Jan 2026 | 54.9% | 30.8% | 14% | 0.37% |
| Feb 2026 | 54.2% | 31.3% | 13.8% | 0.8% |
| Mar 2026 | 50.1% | 30% | 19.4% | 0.47% |
| Apr 2026 | 52.9% | 29.6% | 17% | 0.5% |
| May 2026 | 52.7% | 30% | 16.7% | 0.62% |
| Jun 2026 | 51.2% | 35.6% | 12.8% | 0.47% |
| Jul 2026 | 54.3% | 31.4% | 13.8% | 0.51% |
| Aug 2026 | 52.3% | 34.3% | 13.1% | 0.34% |
| Sep 2026 | 56.7% | 31.1% | 11.8% | 0.44% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.7% | 9.1K | +19.7% | +4.4 points | |
| 2, held 2nd | 31.1% | 5K | 0% | -3.2 points | |
| 3, held 3rd | 11.8% | 1.9K | 0% | -1.2 points | |
| 4, held 4th | 0.44% | 70 | +40% | +0.1 points |
1.
Makita56.7%
Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +4.4 points.
2.
DeWalt31.1%
Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -3.2 points.
3.
Hilti11.8%
Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share -1.2 points.
4.
Bosch0.44%
Held 4th. 70 estimated branded searches, +40% vs prior month. Share +0.1 points.
Compare popularity between Hilti and its closest rivals
Every comparison with Hilti
8 comparisons
How has branded search demand for Hilti changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hilti in New Zealand fell from 2.4K to 1.9K.
- Across the 12 months ending September 2026, Hilti’s share of searches among wall chaser machine brands in New Zealand decreased from 16.9% to 11.8%.
- Across the 12 months ending September 2026, Hilti’s share of searches among wall chaser machine brands in New Zealand peaked at 19.4% in March 2026 and was lowest at 11.8% in December 2025.
How did search popularity change for New Zealand wall chaser machine brands in September 2026?
4 changes
In September 2026, Makita gained share of searches among wall chaser machine brands in New Zealand, from 52.3% to 56.7%.
In September 2026, DeWalt lost share of searches among wall chaser machine brands in New Zealand, from 34.3% to 31.1%.
In September 2026, Hilti lost share of searches among wall chaser machine brands in New Zealand, from 13.1% to 11.8%.
Estimated monthly branded searches for Bosch in New Zealand rose 40% over 12 measured months, from 50 to 70 in September 2026.
How are Hilti’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Hilti’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hilti
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Where does Hilti compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Cut off saw brands | 6th of 7 | 4.8% | Show ranking |
| Dust extractor brands | 5th of 8 | 8.6% | Show ranking |
| SDS Max brands | 4th of 5 | 10% | Show ranking |
| Wall chaser machine brands | 3rd of 4 | 11.8% | Shown above |
Is Hilti your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.