Brandwave

DeWalt vs Husqvarna:Which is more popular?

In September 2026, DeWalt had more branded searches than Husqvarna among cut off saw brands in New Zealand. DeWalt had about 7,890 branded searches, while Husqvarna had 7,330. DeWalt made up 20.1% of all cut off saw brand searches we track, and Husqvarna accounted for 18.7%. When we asked ChatGPT and Google AI Overviews about cut off saw brands, DeWalt appeared in four of the five answers and Husqvarna in two. DeWalt and Husqvarna were each mentioned first in two of the four answers.

Among cut off saw brands in New Zealand in September 2026

Who do people search for more?

DeWalt, about 8% more searches than Husqvarna

DeWalt 7.9K searchesHusqvarna 7.3K searches

Who does AI mention more?

DeWalt, mentioned in 4 of 5 answers, Husqvarna in 2

DeWalt in 4 of 5Husqvarna in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

DeWalt first in 2Husqvarna first in 2

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Top cut off saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Husqvarna was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt and Husqvarna were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Stihl2nd
  3. Husqvarna3rd
  4. DeWalt4th
  5. Hilti5th
  6. Milwaukee–
  7. ECHO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Husqvarna2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hilti2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cut off saw brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is DeWalt or Husqvarna more popular in search?

This chart shows how often people search Google for DeWalt and Husqvarna by name. Each line represents a brand's share of searches for all seven cut off saw brands we track, month by month, from searches in New Zealand.

DeWalt and Husqvarna among cut off saw brands in New Zealand, by month

Share of searches by month for DeWalt, Husqvarna. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltHusqvarnaStihlMilwaukeeHiltiECHO
Oct 202525.4%16.3%27.4%18.4%5.8%6.3%0.32%
Nov 202523.2%20.4%24.6%20%5.8%5.7%0.33%
Dec 202525.9%16.7%23.7%23%5.9%4.4%0.38%
Jan 202625.7%16.7%23.8%23.2%4.9%5.2%0.36%
Feb 202625.2%17.7%23.4%22.6%5.7%5.1%0.29%
Mar 202625.2%18.3%23.2%18.9%6.1%7.8%0.32%
Apr 202626.1%18%23.6%19.6%5.8%6.6%0.28%
May 202624.9%18.4%21.4%21.9%6.9%6.1%0.36%
Jun 202626.8%22.7%18.8%18.9%7.4%5.1%0.32%
Jul 202627.3%21%19.1%19.8%7.2%5.3%0.28%
Aug 202627.5%20.7%17.9%18.8%9.8%5%0.31%
Sep 202630.5%20.1%18.7%18%7.5%4.8%0.36%

How has the DeWalt and Husqvarna comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: DeWalt took it in June 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among cut off saw brands in New Zealand moved from 16.3% to 20.1%, and its estimated monthly branded searches moved from 6.2K to 7.9K.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among cut off saw brands in New Zealand moved from 27.4% to 18.7%, and its estimated monthly branded searches moved from 10.4K to 7.3K.

How did search popularity change for New Zealand cut off saw brands in September 2026?

2 changes
  1. In September 2026, Husqvarna overtook Stihl to rank 3rd among cut off saw brands in New Zealand, with 18.7% of the searches.

  2. In September 2026, DeWalt lost share of searches among cut off saw brands in New Zealand, from 20.7% to 20.1%.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Husqvarna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

4 branded search terms

  • dewalt
  • dewalt drop saw
  • dewalt redemption
  • dewalt table saw

Husqvarna

10 branded search terms

  • husqvarna
  • husqvarna 236
  • husqvarna 395xp
  • husqvarna 450
  • husqvarna 562xp
  • husqvarna automower
  • husqvarna concrete saw
  • husqvarna hamilton
  • husqvarna motorbike
  • husqvarna weed eater

How the Brand Demand Index is measured

Other head-to-heads among cut off saw brands

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