Brandwave

Segway Navimow vs Stihl:Which is more popular?

In September 2026, Stihl had more branded searches than Segway Navimow among robotic lawn mower brands in New Zealand. Stihl had about 7,080 branded searches, while Segway Navimow had 600. Stihl made up 43.9% of all robotic lawn mower brand searches we track, and Segway Navimow accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about robotic lawn mower brands, Segway Navimow appeared in all five answers and Stihl in one. Segway Navimow was mentioned before Stihl in every answer.

Among robotic lawn mower brands in New Zealand in September 2026

Who do people search for more?

Stihl, about 12 searches for every 1 for Segway Navimow

Stihl 7.1K searchesSegway Navimow 600 searches

Who does AI mention more?

Segway Navimow, mentioned in every answer we collected

Segway Navimow in 5 of 5Stihl in 1 of 5

Who does AI recommend more?

Segway Navimow, named ahead of Stihl in every answer

Segway Navimow first in 5Stihl never first

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Top robotic lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Segway Navimow appeared in all five answers. Stihl was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Segway Navimow was listed before Stihl in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Segway Navimow1st
  2. Husqvarna2nd
  3. Mammotion3rd
  4. Stihl4th
  5. Gardena5th
  6. Worx Landroid6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Husqvarna5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mammotion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Segway Navimow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stihl1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gardena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Worx Landroid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about robotic lawn mower brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Segway Navimow or Stihl more popular in search?

This chart shows how often people search Google for Segway Navimow and Stihl by name. Each line represents a brand's share of searches for all six robotic lawn mower brands we track, month by month, from searches in New Zealand.

Segway Navimow and Stihl among robotic lawn mower brands in New Zealand, by month

Share of searches by month for Stihl, Segway Navimow. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaStihlMammotionSegway NavimowGardenaWorx Landroid
Oct 202554.8%36.7%4.2%1.3%2.8%0.26%
Nov 202550.2%40.3%4.4%1.6%3.3%0.19%
Dec 202546.4%44.1%4%1.2%4.1%0.21%
Jan 202645.8%44.2%5.5%1.5%2.7%0.26%
Feb 202647.4%45.7%3.6%1.3%1.8%0.22%
Mar 202650.8%41.2%3.7%1.7%2.5%0.18%
Apr 202650.6%42.1%3.8%1.7%1.6%0.18%
May 202646%47.1%3.2%1.5%2%0.22%
Jun 202646.2%46.5%3.7%1.6%1.7%0.2%
Jul 202645.6%47.4%2.8%2.3%1.7%0.2%
Aug 202644.8%47.6%2.5%2.5%2.3%0.2%
Sep 202645%43.9%4.5%3.7%2.7%0.19%

How has the Segway Navimow and Stihl comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand robotic lawn mower brands in September 2026?

2 changes
  1. In September 2026, Segway Navimow gained share of searches among robotic lawn mower brands in New Zealand, from 2.5% to 3.7%.

  2. In September 2026, Stihl lost share of searches among robotic lawn mower brands in New Zealand, from 47.6% to 43.9%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Segway Navimow’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Segway Navimow

2 branded search terms

  • navimow
  • segwaynavimow

Stihl

2 branded search terms

  • 500i stihl
  • stihl

How the Brand Demand Index is measured

Other head-to-heads among robotic lawn mower brands

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