Brandwave

Gardena vs Stihl:Which is more popular?

In September 2026, Stihl had more branded searches than Gardena among robotic lawn mower brands in New Zealand. Stihl had about 7,960 branded searches, while Gardena had 440. Stihl made up 46.8% of all robotic lawn mower brand searches we track, and Gardena accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about robotic lawn mower brands, Gardena and Stihl each appeared in one of the five answers. Gardena and Stihl were each mentioned first in one of the two answers that named either.

Among robotic lawn mower brands in New Zealand in September 2026

Who do people search for more?

Stihl, about 18 searches for every 1 for Gardena

Stihl 8K searchesGardena 440 searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Gardena in 1 of 5Stihl in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Gardena first in 1Stihl first in 1

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Top robotic lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gardena was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Gardena and Stihl were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Segway Navimow1st
  2. Husqvarna2nd
  3. Mammotion3rd
  4. Stihl4th
  5. Gardena5th
  6. Worx Landroid6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Husqvarna5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mammotion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Segway Navimow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stihl1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gardena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Worx Landroid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about robotic lawn mower brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gardena or Stihl more popular in search?

This chart shows how often people search Google for Gardena and Stihl by name. Each line represents a brand's share of searches for all six robotic lawn mower brands we track, month by month, from searches in New Zealand.

Gardena and Stihl among robotic lawn mower brands in New Zealand, by month

Share of searches by month for Stihl, Gardena. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlHusqvarnaMammotionSegway NavimowGardenaWorx Landroid
Oct 202539.1%52.7%4%1.3%2.7%0.25%
Nov 202542.6%48.3%4.2%1.6%3.2%0.18%
Dec 202546.6%44.3%3.8%1.2%3.9%0.2%
Jan 202646.3%44.1%5.3%1.4%2.6%0.25%
Feb 202648.2%45.2%3.4%1.3%1.7%0.21%
Mar 202644%48.5%3.5%1.6%2.4%0.17%
Apr 202644.8%48.2%3.6%1.6%1.5%0.17%
May 202649.5%43.9%3%1.5%1.9%0.21%
Jun 202649%44.1%3.5%1.6%1.6%0.19%
Jul 202650%43.4%2.7%2.2%1.6%0.19%
Aug 202650.2%42.6%2.4%2.4%2.2%0.19%
Sep 202646.8%42.7%4.3%3.5%2.6%0.18%

How has the Gardena and Stihl comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand robotic lawn mower brands in September 2026?

2 changes
  1. In September 2026, Stihl lost share of searches among robotic lawn mower brands in New Zealand, from 50.2% to 46.8%.

  2. Estimated monthly branded searches for Gardena in New Zealand fell 17% over 12 measured months, from 530 to 440 in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Gardena’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gardena

4 branded search terms

  • gardena
  • gardena sprayer
  • gardena timer
  • gardena weed puller

Stihl

5 branded search terms

  • 500i stihl
  • stihl
  • stihl brush cutter
  • stihl concrete saw
  • stihl pole saw

How the Brand Demand Index is measured

Other head-to-heads among robotic lawn mower brands

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