Brandwave

How popular isGardena?

In September 2026, people searched for Gardena by name about 1,020 times in New Zealand, a 25.5% decrease from the previous year. These searches made up 71.1% of all New Zealand soaker hose brand searches, placing Gardena first out of three brands. When we asked both ChatGPT and Google AI Overviews about soaker hose brands, Gardena appeared in two of the five answers.

Search and AI answers in September 2026

Gardena is the most searched of 3 competitors.

  1. GardenaShare of searches 71.1%Mentioned in 2 of 5 AI answers
  2. HozelockShare of searches 22.4%Mentioned in 1 of 5 AI answers
  3. Rain BirdShare of searches 6.6%Mentioned in 0 of 5 AI answers
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Top soaker hose brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gardena was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gardena2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hozelock1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rain Bird0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about soaker hose brands

5 answers

  • Asked ChatGPT

    “Which soaker hose brand should I buy in New Zealand?”

    1. 1Gardena

  • Asked ChatGPT

    “What are the best soaker hose brands in New Zealand?”

    1. Asked ChatGPT

      “What's the best soaker hose brand in New Zealand for a vegetable garden?”

      1. 1Gardena

    2. Searched Google, AI Overview

      “best soaker hose”

      1. Searched Google, AI Overview

        “drip hose nz”

        1. 1Hozelock

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which soaker hose brands compete with Gardena?

      Gardena against soaker hose brands in New Zealand, by month

      Share of searches by month for Gardena, Hozelock, Rain Bird. The figures are in the table below the chart.

      View monthly share of searches table
      MonthGardenaHozelockRain Bird
      Oct 202569.2%24.3%6.5%
      Nov 202573.7%20.5%5.8%
      Dec 202575.2%19.4%5.5%
      Jan 202668.5%23.4%8.1%
      Feb 202665.2%24.6%10.1%
      Mar 202672.4%18.4%9.2%
      Apr 202667.3%18.4%14.3%
      May 202673.2%19.6%7.1%
      Jun 202671.4%21.4%7.1%
      Jul 202665.1%25.6%9.3%
      Aug 202665%23.3%11.7%
      Sep 202671.1%22.4%6.6%

      1. 1.Gardena

        71.1%

        Held 1st. 540 estimated branded searches, +38.5% vs prior month. Share +6.1 points.

      2. 2.Hozelock

        22.4%

        Held 2nd. 170 estimated branded searches, +21.4% vs prior month. Share -1 points.

      3. 3.Rain Bird

        6.6%

        Held 3rd. 50 estimated branded searches, -28.6% vs prior month. Share -5.1 points.

      Compare popularity between Gardena and its closest rivals

      Every comparison with Gardena

      16 comparisons

      How has branded search demand for Gardena changed in New Zealand over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Gardena in New Zealand fell from 1.4K to 1K.
      • Across the 12 months ending September 2026, Gardena’s share of searches among soaker hose brands in New Zealand increased from 69.2% to 71.1%.
      • Across the 12 months ending September 2026, Gardena’s share of searches among soaker hose brands in New Zealand peaked at 75.2% in December 2025 and was lowest at 65% in August 2026.

      How did search popularity change for New Zealand soaker hose brands in September 2026?

      3 changes

      1. In September 2026, Gardena gained share of searches among soaker hose brands in New Zealand, from 65% to 71.1%.

      2. In September 2026, Rain Bird lost share of searches among soaker hose brands in New Zealand, from 11.7% to 6.6%.

      3. In September 2026, Hozelock lost share of searches among soaker hose brands in New Zealand, from 23.3% to 22.4%.

      How are Gardena’s branded searches counted?

      11 search terms

      Brandwave collects information about searches that people make online using Gardena’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • gardena
      • gardena hose
      • gardena hose fittings
      • gardena irrigation
      • gardena oscillating sprinkler
      • gardena sprayer
      • gardena sprinkler
      • gardena timer
      • gardena water distributor
      • gardena water timer
      • gardena weed puller

      Do you work for Gardena? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does Gardena compete?

      Gardena is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Garden tool brands6th of 131.5%Show ranking
      Robotic lawn mower brands5th of 62.7%Show ranking
      Garden watering brands1st of 558.3%Show ranking
      Hose fittings brands1st of 471.1%Show ranking
      Soaker hose brands1st of 371.1%Shown above
      Creator with pink hair and a pink jacket

      Is Gardena your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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