Gardena vs Hozelock:Which is more popular?
In September 2026, Gardena had more branded searches than Hozelock among soaker hose brands in New Zealand. Gardena had about 540 branded searches, while Hozelock had 170. Gardena made up 71.1% of all soaker hose brand searches we track, and Hozelock accounted for 22.4%. When we asked ChatGPT and Google AI Overviews about soaker hose brands, Gardena appeared in two of the five answers and Hozelock in one.
Follow Gardena vs Hozelock and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top soaker hose brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gardena was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hozelock was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about soaker hose brands
5 answers
Asked ChatGPT
“Which soaker hose brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best soaker hose brands in New Zealand?”
Asked ChatGPT
“What's the best soaker hose brand in New Zealand for a vegetable garden?”
Searched Google, AI Overview
“best soaker hose”
Searched Google, AI Overview
“drip hose nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Gardena or Hozelock more popular in search?
This chart shows how often people search Google for Gardena and Hozelock by name. Each line represents a brand's share of searches for all three soaker hose brands we track, month by month, from searches in New Zealand.
Share of searches by month for Gardena, Hozelock. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gardena | Hozelock | Rain Bird |
|---|---|---|---|
| Oct 2025 | 69.2% | 24.3% | 6.5% |
| Nov 2025 | 73.7% | 20.5% | 5.8% |
| Dec 2025 | 75.2% | 19.4% | 5.5% |
| Jan 2026 | 68.5% | 23.4% | 8.1% |
| Feb 2026 | 65.2% | 24.6% | 10.1% |
| Mar 2026 | 72.4% | 18.4% | 9.2% |
| Apr 2026 | 67.3% | 18.4% | 14.3% |
| May 2026 | 73.2% | 19.6% | 7.1% |
| Jun 2026 | 71.4% | 21.4% | 7.1% |
| Jul 2026 | 65.1% | 25.6% | 9.3% |
| Aug 2026 | 65% | 23.3% | 11.7% |
| Sep 2026 | 71.1% | 22.4% | 6.6% |
How has the Gardena and Hozelock comparison changed over the last 12 months?
3 findings
- Gardena was ahead of Hozelock in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gardena’s share of searches among soaker hose brands in New Zealand moved from 69.2% to 71.1%, and its estimated monthly branded searches moved from 740 to 540.
- Across the 12 months ending September 2026, Hozelock’s share of searches among soaker hose brands in New Zealand moved from 24.3% to 22.4%, and its estimated monthly branded searches moved from 260 to 170.
How did search popularity change for New Zealand soaker hose brands in September 2026?
2 changes
In September 2026, Gardena gained share of searches among soaker hose brands in New Zealand, from 65% to 71.1%.
In September 2026, Hozelock lost share of searches among soaker hose brands in New Zealand, from 23.3% to 22.4%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Gardena’s and Hozelock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among soaker hose brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.