Brandwave

How popular isRain Bird?

In September 2026, people searched for Rain Bird by name about 50 times in New Zealand, a 28.6% decrease from the previous year. These searches made up 6.6% of all New Zealand soaker hose brand searches, placing Rain Bird third out of three brands. When we asked both ChatGPT and Google AI Overviews about soaker hose brands, Rain Bird did not appear in any of the answers.

Search and AI answers in September 2026

Rain Bird is the third most searched of 3 competitors.

  1. GardenaShare of searches 71.1%Mentioned in 2 of 5 AI answers
  2. HozelockShare of searches 22.4%Mentioned in 1 of 5 AI answers
  3. Rain BirdShare of searches 6.6%Mentioned in 0 of 5 AI answers
Rain Bird website (opens in a new tab)

Follow Rain Bird and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top soaker hose brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rain Bird did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gardena2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hozelock1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rain Bird0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about soaker hose brands

5 answers

  • Asked ChatGPT

    “Which soaker hose brand should I buy in New Zealand?”

    1. 1Gardena

  • Asked ChatGPT

    “What are the best soaker hose brands in New Zealand?”

    1. Asked ChatGPT

      “What's the best soaker hose brand in New Zealand for a vegetable garden?”

      1. 1Gardena

    2. Searched Google, AI Overview

      “best soaker hose”

      1. Searched Google, AI Overview

        “drip hose nz”

        1. 1Hozelock

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which soaker hose brands compete with Rain Bird?

      Rain Bird against soaker hose brands in New Zealand, by month

      Share of searches by month for Gardena, Hozelock, Rain Bird. The figures are in the table below the chart.

      View monthly share of searches table
      MonthGardenaHozelockRain Bird
      Oct 202569.2%24.3%6.5%
      Nov 202573.7%20.5%5.8%
      Dec 202575.2%19.4%5.5%
      Jan 202668.5%23.4%8.1%
      Feb 202665.2%24.6%10.1%
      Mar 202672.4%18.4%9.2%
      Apr 202667.3%18.4%14.3%
      May 202673.2%19.6%7.1%
      Jun 202671.4%21.4%7.1%
      Jul 202665.1%25.6%9.3%
      Aug 202665%23.3%11.7%
      Sep 202671.1%22.4%6.6%

      1. 1.Gardena

        71.1%

        Held 1st. 540 estimated branded searches, +38.5% vs prior month. Share +6.1 points.

      2. 2.Hozelock

        22.4%

        Held 2nd. 170 estimated branded searches, +21.4% vs prior month. Share -1 points.

      3. 3.Rain Bird

        6.6%

        Held 3rd. 50 estimated branded searches, -28.6% vs prior month. Share -5.1 points.

      Compare popularity between Rain Bird and its closest rivals

      Every comparison with Rain Bird

      5 comparisons

      How has branded search demand for Rain Bird changed in New Zealand over the last 12 months?

      2 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Rain Bird in New Zealand fell from 70 to 50.
      • Across the 12 months ending September 2026, Rain Bird’s share of searches among soaker hose brands in New Zealand peaked at 14.3% in April 2026 and was lowest at 5.5% in December 2025.

      How did search popularity change for New Zealand soaker hose brands in September 2026?

      3 changes

      1. In September 2026, Gardena gained share of searches among soaker hose brands in New Zealand, from 65% to 71.1%.

      2. In September 2026, Rain Bird lost share of searches among soaker hose brands in New Zealand, from 11.7% to 6.6%.

      3. In September 2026, Hozelock lost share of searches among soaker hose brands in New Zealand, from 23.3% to 22.4%.

      How are Rain Bird’s branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using Rain Bird’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • rain bird

      Do you work for Rain Bird? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does Rain Bird compete?

      Rain Bird is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Irrigation brands4th of 45.3%Show ranking
      Soaker hose brands3rd of 36.6%Shown above
      Creator with pink hair and a pink jacket

      Is Rain Bird your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

      Start free