How popular isRain Bird?
In September 2026, people searched for Rain Bird by name about 50 times in New Zealand, a 28.6% decrease from the previous year. These searches made up 5.3% of all New Zealand irrigation brand searches, placing Rain Bird fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about irrigation brands, Rain Bird appeared in two of the five answers and was the second most recommended of the four.
Rain Bird is the fourth most searched of 4 competitors and the second most recommended in AI answers.
RX PlasticsShare of searches 75.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Hunter IrrigationShare of searches 9.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
NetafimShare of searches 9.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Rain BirdShare of searches 5.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top irrigation brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rain Bird was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rain Bird is the second most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Netafim4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hunter Irrigation2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rain Bird2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RX Plastics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about irrigation brands
5 answers
Asked ChatGPT
“Which irrigation brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best irrigation brands in New Zealand?”
Asked ChatGPT
“What's the best irrigation brand in New Zealand for a farm?”
Searched Google, AI Overview
“farm irrigation system”
Searched Google, AI Overview
“drip irrigation nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which irrigation brands compete with Rain Bird?
Share of searches by month for RX Plastics, Hunter Irrigation, Netafim, Rain Bird. The figures are in the table below the chart.
View monthly share of searches table
| Month | RX Plastics | Hunter Irrigation | Netafim | Rain Bird |
|---|---|---|---|---|
| Oct 2025 | 69.9% | 16.5% | 6.8% | 6.8% |
| Nov 2025 | 69.3% | 16.5% | 7.1% | 7.1% |
| Dec 2025 | 63.2% | 22.8% | 6.1% | 7.9% |
| Jan 2026 | 70.6% | 13.7% | 6.9% | 8.8% |
| Feb 2026 | 75.8% | 9.5% | 7.4% | 7.4% |
| Mar 2026 | 79.3% | 8.1% | 6.3% | 6.3% |
| Apr 2026 | 79.1% | 7.7% | 5.5% | 7.7% |
| May 2026 | 81.8% | 8% | 5.7% | 4.5% |
| Jun 2026 | 84.6% | 3.8% | 8.7% | 2.9% |
| Jul 2026 | 85.7% | 3.6% | 6% | 4.8% |
| Aug 2026 | 79.1% | 5.5% | 7.7% | 7.7% |
| Sep 2026 | 75.8% | 9.5% | 9.5% | 5.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.8% | 720 | 0% | -3.3 points | |
| 2, moved from 4th to 2nd | 9.5% | 90 | +80% | +4 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 9.5% | 90 | +28.6% | +1.8 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 5.3% | 50 | -28.6% | -2.4 pointsmoved from 3rd to 4th |
75.8%
Held 1st. 720 estimated branded searches, 0% vs prior month. Share -3.3 points.
9.5%
Moved from 4th to 2nd. 90 estimated branded searches, +80% vs prior month. Share +4 points.
3.
Netafim9.5%
Moved from 2nd to 3rd. 90 estimated branded searches, +28.6% vs prior month. Share +1.8 points.
5.3%
Moved from 3rd to 4th. 50 estimated branded searches, -28.6% vs prior month. Share -2.4 points.
Compare popularity between Rain Bird and its closest rivals
Every comparison with Rain Bird
5 comparisons
How has branded search demand for Rain Bird changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rain Bird in New Zealand fell from 70 to 50.
- Across the 12 months ending September 2026, Rain Bird’s share of searches among irrigation brands in New Zealand decreased from 6.8% to 5.3%.
- Across the 12 months ending September 2026, Rain Bird’s share of searches among irrigation brands in New Zealand peaked at 8.8% in January 2026 and was lowest at 2.9% in June 2026.
How did search popularity change for New Zealand irrigation brands in September 2026?
4 changes

In September 2026, Hunter Irrigation overtook Netafim and Rain Bird to rank 2nd among irrigation brands in New Zealand, with 9.5% of the searches.

In September 2026, Netafim gained share of searches among irrigation brands in New Zealand, from 7.7% to 9.5%.

In September 2026, RX Plastics lost share of searches among irrigation brands in New Zealand, from 79.1% to 75.8%.

In September 2026, Rain Bird lost share of searches among irrigation brands in New Zealand, from 7.7% to 5.3%.
How are Rain Bird’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Rain Bird’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- rain bird
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Where does Rain Bird compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Irrigation brands | 4th of 4 | 5.3% | Shown above |
| Soaker hose brands | 3rd of 3 | 6.6% | Show ranking |

Is Rain Bird your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.