Darlac vs Felco:Which is more popular by branded search in New Zealand?
In August 2026, Felco had more branded searches than Darlac among garden tool brands in New Zealand. Felco was estimated to have 300 branded searches compared to Darlac’s 50, and held a 12% Share of Search versus Darlac’s 2%.
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Which is more popular in search, Darlac or Felco?
Compare the garden tool and pruning brands New Zealand gardeners use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Felco, Darlac. The figures are in the table below the chart.
View monthly share of search table
| Month | Fiskars | Wolf-Garten | Felco | Cyclone | Darlac |
|---|---|---|---|---|---|
| Oct 2025 | 78.7% | 12.7% | 5% | 1.8% | 1.8% |
| Nov 2025 | 76.8% | 13.2% | 6.6% | 2.2% | 1.3% |
| Dec 2025 | 76.3% | 12.4% | 7.9% | 2.3% | 1.1% |
| Jan 2026 | 78.8% | 10.2% | 6.6% | 2.2% | 2.2% |
| Feb 2026 | 77.1% | 11.2% | 7.8% | 2.4% | 1.5% |
| Mar 2026 | 70.5% | 12.7% | 11.8% | 2.3% | 2.7% |
| Apr 2026 | 76.4% | 10.5% | 9.1% | 1.8% | 2.3% |
| May 2026 | 79.1% | 8.2% | 9.2% | 1.8% | 1.8% |
| Jun 2026 | 82.7% | 7.2% | 7.2% | 1.6% | 1.3% |
| Jul 2026 | 81.3% | 8.2% | 7.9% | 1.3% | 1.3% |
| Aug 2026 | 71.2% | 12.8% | 12% | 2% | 2% |
| Sep 2026 | — | — | — | — | — |
How has the Darlac and Felco comparison changed over the last 12 months?
3 findings
- Felco was ahead of Darlac in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Darlac’s estimated Share of Search among garden tool brands in New Zealand moved from 1.8% to 2%, and its estimated monthly branded searches moved from 40 to 50.
- Across the 11 months ending August 2026, Felco’s estimated Share of Search among garden tool brands in New Zealand moved from 5% to 12%, and its estimated monthly branded searches moved from 110 to 300.
How did search popularity change for New Zealand garden tool brands in August 2026?
2 changes
In August 2026, Felco gained estimated Share of Search among garden tool brands in New Zealand, from 7.9% to 12%.
In August 2026, Darlac gained estimated Share of Search among garden tool brands in New Zealand, from 1.3% to 2%.
How each brand is measured
Brandwave collects information about searches that people make online using Darlac’s and Felco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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