Brandwave

Trojan vs Wolf-Garten:Which is more popular?

In September 2026, Wolf-Garten had more branded searches than Trojan among garden tool brands in New Zealand. Wolf-Garten had about 210 branded searches, while Trojan had 30. Wolf-Garten made up 0.59% of all garden tool brand searches we track, and Trojan accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about garden tool brands, Trojan and Wolf-Garten each appeared in one of the five answers.

Among garden tool brands in New Zealand in September 2026

Who do people search for more?

Wolf-Garten, about 7 searches for every 1 for Trojan

Wolf-Garten 210 searchesTrojan 30 searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Trojan in 1 of 5Wolf-Garten in 1 of 5

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Top garden tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Trojan and Wolf-Garten were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fiskars1st
  2. Felco2nd
  3. Stihl3rd
  4. Ryobi4th
  5. Makita5th
  6. Trojan6th
  7. Cyclone7th
  8. Gardena8th
  9. Bahco9th
  10. Wolf-Garten10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fiskars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stihl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Felco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bahco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wolf-Garten1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cyclone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trojan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about garden tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Trojan or Wolf-Garten more popular in search?

This chart shows how often people search Google for Trojan and Wolf-Garten by name. Each line represents a brand's share of searches for all 13 garden tool brands we track, month by month, from searches in New Zealand.

Trojan and Wolf-Garten among garden tool brands in New Zealand, by month

Share of searches by month for Wolf-Garten, Trojan. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiHusqvarnaStihlFiskarsGardenaBahcoFelcoWolf-GartenDarlacSpear & JacksonCycloneTrojan
Oct 202526.5%19.3%27.9%18.9%3.5%2%0.7%0.3%0.43%0.11%0.19%0.05%0.11%
Nov 202523.6%25%24%19.7%3%2.7%0.75%0.35%0.42%0.07%0.16%0.07%0.14%
Dec 202523.5%25.7%21.2%20.6%3.5%3.1%0.96%0.52%0.52%0.07%0.22%0.07%0.12%
Jan 202624.7%22.3%23%22.6%3.2%2%0.86%0.4%0.38%0.13%0.13%0.08%0.13%
Feb 202625.4%19.6%24.7%24.2%2.6%1.3%0.91%0.46%0.43%0.09%0.14%0.09%0.14%
Mar 202625.1%22.7%24.6%20.4%2.8%1.6%0.93%0.76%0.58%0.18%0.15%0.09%0.15%
Apr 202625.8%20.4%25.5%21.6%3%1%0.97%0.61%0.46%0.15%0.21%0.06%0.15%
May 202624.5%16.7%25.2%26.1%3.3%1.2%1.2%0.79%0.49%0.15%0.12%0.09%0.15%
Jun 202626.7%19.1%23.4%23.9%3%1%1.3%0.74%0.44%0.13%0.13%0.13%0.13%
Jul 202626.5%18.4%23%24.2%3.9%0.96%1.3%0.82%0.58%0.14%0.14%0.07%0.1%
Aug 202626%21.8%21.3%22.8%3.4%1.2%1.2%0.95%0.76%0.16%0.16%0.1%0.13%
Sep 202629.1%23.7%20.1%19.8%3%1.5%1.1%0.62%0.59%0.11%0.11%0.08%0.08%

How has the Trojan and Wolf-Garten comparison changed over the last 12 months?

3 findings
  • Wolf-Garten was ahead of Trojan in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Trojan’s share of searches among garden tool brands in New Zealand moved from 0.11% to 0.08%, and its estimated monthly branded searches moved from 40 to 30.
  • Across the 12 months ending September 2026, Wolf-Garten’s share of searches among garden tool brands in New Zealand moved from 0.43% to 0.59%, and its estimated monthly branded searches moved from 160 to 210.

How did search popularity change for New Zealand garden tool brands in September 2026?

2 changes

  1. In September 2026, Trojan fell from 12th to 13th among garden tool brands in New Zealand.

  2. Estimated monthly branded searches for Wolf-Garten in New Zealand rose 31.3% over 12 measured months, from 160 to 210 in September 2026.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Trojan’s and Wolf-Garten’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Trojan

7 branded search terms

  • trojan 2.4 m telescopic tree pruner
  • trojan bypass pruner
  • trojan garden tools
  • trojan hedge trimmer
  • trojan lawn edger
  • trojan pruner
  • trojan secateurs

Wolf-Garten

8 branded search terms

  • wolf garten
  • wolf garten pruners
  • wolf garten secateurs
  • wolf garten spade
  • wolf garten tools
  • wolfgarten
  • wolfgarten secateurs
  • wolfgarten spade

How the Brand Demand Index is measured

Other head-to-heads among garden tool brands

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