Brandwave

Stihl vs Worx Landroid:Which is more popular?

In September 2026, Stihl had more branded searches than Worx Landroid among robotic lawn mower brands in New Zealand. Stihl had about 7,080 branded searches, while Worx Landroid had 30. Stihl made up 43.9% of all robotic lawn mower brand searches we track, and Worx Landroid accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about robotic lawn mower brands, Stihl and Worx Landroid each appeared in one of the five answers. Stihl and Worx Landroid were each mentioned first in one of the two answers that named either.

Among robotic lawn mower brands in New Zealand in September 2026

Who do people search for more?

Stihl, about 236 searches for every 1 for Worx Landroid

Stihl 7.1K searchesWorx Landroid 30 searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Stihl in 1 of 5Worx Landroid in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Stihl first in 1Worx Landroid first in 1

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Top robotic lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Worx Landroid was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl and Worx Landroid were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Segway Navimow1st
  2. Husqvarna2nd
  3. Mammotion3rd
  4. Stihl4th
  5. Gardena5th
  6. Worx Landroid6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Husqvarna5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mammotion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Segway Navimow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stihl1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gardena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Worx Landroid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about robotic lawn mower brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Stihl or Worx Landroid more popular in search?

This chart shows how often people search Google for Stihl and Worx Landroid by name. Each line represents a brand's share of searches for all six robotic lawn mower brands we track, month by month, from searches in New Zealand.

Stihl and Worx Landroid among robotic lawn mower brands in New Zealand, by month

Share of searches by month for Stihl, Worx Landroid. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaStihlMammotionSegway NavimowGardenaWorx Landroid
Oct 202554.8%36.7%4.2%1.3%2.8%0.26%
Nov 202550.2%40.3%4.4%1.6%3.3%0.19%
Dec 202546.4%44.1%4%1.2%4.1%0.21%
Jan 202645.8%44.2%5.5%1.5%2.7%0.26%
Feb 202647.4%45.7%3.6%1.3%1.8%0.22%
Mar 202650.8%41.2%3.7%1.7%2.5%0.18%
Apr 202650.6%42.1%3.8%1.7%1.6%0.18%
May 202646%47.1%3.2%1.5%2%0.22%
Jun 202646.2%46.5%3.7%1.6%1.7%0.2%
Jul 202645.6%47.4%2.8%2.3%1.7%0.2%
Aug 202644.8%47.6%2.5%2.5%2.3%0.2%
Sep 202645%43.9%4.5%3.7%2.7%0.19%

How has the Stihl and Worx Landroid comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand robotic lawn mower brands in September 2026?

2 changes
  1. In September 2026, Stihl lost share of searches among robotic lawn mower brands in New Zealand, from 47.6% to 43.9%.

  2. Estimated monthly branded searches for Worx Landroid in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Stihl’s and Worx Landroid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Stihl

2 branded search terms

  • 500i stihl
  • stihl

Worx Landroid

3 branded search terms

  • landroid
  • worx landroid
  • worxlandroid

How the Brand Demand Index is measured

Other head-to-heads among robotic lawn mower brands

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