ARS vs Fiskars:Which is more popular?
In September 2026, Fiskars had more branded searches than ARS among hedge shears brands in New Zealand. Fiskars had about 970 branded searches, while ARS had 60. Fiskars made up 50.8% of all hedge shears brand searches we track, and ARS accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about hedge shears brands, Fiskars appeared in all five answers and ARS in four. ARS was mentioned before Fiskars in three out of four answers.
Who do people search for more?
Fiskars, about 16 searches for every 1 for ARS
Who does AI mention more?
Fiskars, mentioned in every answer we collected
Who does AI recommend more?
ARS, named ahead of Fiskars in 3 of 4 answers
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Top hedge shears brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fiskars appeared in all five answers. ARS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ARS was listed before Fiskars in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about hedge shears brands
5 answers
Asked ChatGPT
“Which hedge shears brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hedge shears brands in New Zealand?”
Asked ChatGPT
“What's the best hedge shears brand in New Zealand for hand trimming?”
Searched Google, AI Overview
“best hedge shears”
Searched Google, AI Overview
“garden hedge shears”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ARS or Fiskars more popular in search?
This chart shows how often people search Google for ARS and Fiskars by name. Each line represents a brand's share of searches for all four hedge shears brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fiskars, ARS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fiskars | Stihl | Bahco | ARS |
|---|---|---|---|---|
| Oct 2025 | 49.6% | 37.5% | 10.8% | 2.1% |
| Nov 2025 | 39.2% | 46.9% | 11.2% | 2.8% |
| Dec 2025 | 45.9% | 36.7% | 13.9% | 3.6% |
| Jan 2026 | 45.1% | 38.6% | 13.7% | 2.6% |
| Feb 2026 | 43.4% | 37.8% | 16.3% | 2.6% |
| Mar 2026 | 41.8% | 37.8% | 16.3% | 4.1% |
| Apr 2026 | 44.2% | 37.1% | 16.2% | 2.5% |
| May 2026 | 50.7% | 28.2% | 18.3% | 2.8% |
| Jun 2026 | 51.5% | 24.7% | 19.7% | 4% |
| Jul 2026 | 53.2% | 23.9% | 19% | 3.9% |
| Aug 2026 | 50% | 25.5% | 20.3% | 4.2% |
| Sep 2026 | 50.8% | 25.7% | 20.4% | 3.1% |
How has the ARS and Fiskars comparison changed over the last 12 months?
3 findings
- Fiskars was ahead of ARS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ARS’s share of searches among hedge shears brands in New Zealand moved from 2.1% to 3.1%, and its estimated monthly branded searches moved from 50 to 60.
- Across the 12 months ending September 2026, Fiskars’ share of searches among hedge shears brands in New Zealand moved from 49.6% to 50.8%, and its estimated monthly branded searches moved from 1.2K to 970.
How did search popularity change for New Zealand hedge shears brands in September 2026?
2 changes
In September 2026, Fiskars gained share of searches among hedge shears brands in New Zealand, from 50% to 50.8%.
In September 2026, ARS lost share of searches among hedge shears brands in New Zealand, from 4.2% to 3.1%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using ARS’s and Fiskars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hedge shears brands
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