Brandwave

Bahco vs Fiskars:Which is more popular?

In September 2026, Fiskars had more branded searches than Bahco among pruning saw brands in New Zealand. Fiskars had about 920 branded searches, while Bahco had 390. Fiskars made up 2.8% of all pruning saw brand searches we track, and Bahco accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about pruning saw brands, Bahco appeared in all five answers and Fiskars in three. Bahco was mentioned before Fiskars in four out of five answers.

Among pruning saw brands in New Zealand in September 2026

Who do people search for more?

Fiskars, about 2 searches for every 1 for Bahco

Fiskars 920 searchesBahco 390 searches

Who does AI mention more?

Bahco, mentioned in every answer we collected

Bahco in 5 of 5Fiskars in 3 of 5

Who does AI recommend more?

Bahco, named ahead of Fiskars in 4 of 5 answers

Bahco first in 4Fiskars first in 1

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Top pruning saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bahco appeared in all five answers. Fiskars was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Bahco was listed before Fiskars in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Silky1st
  2. Bahco2nd
  3. ARS3rd
  4. Stihl4th
  5. Felco5th
  6. Fiskars6th
  7. Makita–
  8. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Silky5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bahco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stihl3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fiskars3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ARS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Felco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pruning saw brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Bahco or Fiskars more popular in search?

This chart shows how often people search Google for Bahco and Fiskars by name. Each line represents a brand's share of searches for all eight pruning saw brands we track, month by month, from searches in New Zealand.

Bahco and Fiskars among pruning saw brands in New Zealand, by month

Share of searches by month for Fiskars, Bahco. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaStihlDeWaltFiskarsSilkyBahcoARSFelco
Oct 202533.5%38.7%21.4%3.9%1.2%0.9%0.17%0.17%
Nov 202528.4%41.1%25%3.1%1.2%0.93%0.23%0.12%
Dec 202530.7%42.7%19.8%3.9%1.1%1.3%0.33%0.23%
Jan 202631.1%42.8%20.3%3.2%1.2%1.1%0.2%0.13%
Feb 202631.3%41.9%22%2.4%1%1.1%0.17%0.13%
Mar 202632.7%37.9%23.8%2.6%1.4%1.1%0.28%0.14%
Apr 202633.5%37.9%23%2.9%1.2%1.1%0.18%0.11%
May 202631.7%39.2%23.4%2.9%1.1%1.3%0.19%0.16%
Jun 202633.5%32.6%28.3%2.4%1.4%1.3%0.27%0.23%
Jul 202633.9%33.4%26%3.3%1.5%1.4%0.28%0.24%
Aug 202634.8%32.8%26.2%3%1.4%1.3%0.27%0.23%
Sep 202637.1%32.8%24.4%2.8%1.3%1.2%0.19%0.15%

How has the Bahco and Fiskars comparison changed over the last 12 months?

3 findings
  • Fiskars was ahead of Bahco in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bahco’s share of searches among pruning saw brands in New Zealand moved from 0.9% to 1.2%, and its estimated monthly branded searches moved from 260 to 390.
  • Across the 12 months ending September 2026, Fiskars’ share of searches among pruning saw brands in New Zealand moved from 3.9% to 2.8%, and its estimated monthly branded searches moved from 1.1K to 920.

How did search popularity change for New Zealand pruning saw brands in September 2026?

2 changes
  1. Estimated monthly branded searches for Bahco in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.

  2. Estimated monthly branded searches for Fiskars in New Zealand fell 18.6% over 12 measured months, from 1.1K to 920 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Bahco’s and Fiskars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bahco

1 branded search term

  • bahco

Fiskars

5 branded search terms

  • fiskars
  • fiskars hole digger
  • fiskars pole trimmer
  • fiskars scissors
  • fiskars weed puller

How the Brand Demand Index is measured

Other head-to-heads among pruning saw brands

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