Cyclone vs Fiskars:Which is more popular by branded search in New Zealand?

Name: Cyclone vs Fiskars: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Fiskars had more branded searches than Cyclone among garden tool brands in New Zealand. Fiskars was estimated to have 1.8K branded searches compared to Cyclone’s 50, and held a 71.2% Share of Search versus Cyclone’s 2%.

Share of Search among garden tool brands in New Zealand in August 2026Which is more popular in search, Cyclone or Fiskars?

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Which is more popular in search, Cyclone or Fiskars?

Compare the garden tool and pruning brands New Zealand gardeners use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cyclone and Fiskars among garden tool brands in New Zealand, by month

Month	Fiskars	Wolf-Garten	Felco	Cyclone	Darlac
Oct 2025	78.7%	12.7%	5%	1.8%	1.8%
Nov 2025	76.8%	13.2%	6.6%	2.2%	1.3%
Dec 2025	76.3%	12.4%	7.9%	2.3%	1.1%
Jan 2026	78.8%	10.2%	6.6%	2.2%	2.2%
Feb 2026	77.1%	11.2%	7.8%	2.4%	1.5%
Mar 2026	70.5%	12.7%	11.8%	2.3%	2.7%
Apr 2026	76.4%	10.5%	9.1%	1.8%	2.3%
May 2026	79.1%	8.2%	9.2%	1.8%	1.8%
Jun 2026	82.7%	7.2%	7.2%	1.6%	1.3%
Jul 2026	81.3%	8.2%	7.9%	1.3%	1.3%
Aug 2026	71.2%	12.8%	12%	2%	2%
Sep 2026	—	—	—	—	—

How has the Cyclone and Fiskars comparison changed over the last 12 months?

3 findings

Fiskars was ahead of Cyclone in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Cyclone’s estimated Share of Search among garden tool brands in New Zealand moved from 1.8% to 2%, and its estimated monthly branded searches moved from 40 to 50.
Across the 11 months ending August 2026, Fiskars’ estimated Share of Search among garden tool brands in New Zealand moved from 78.7% to 71.2%, and its estimated monthly branded searches moved from 1.7K to 1.8K.

How did search popularity change for New Zealand garden tool brands in August 2026?

2 changes

In August 2026, Cyclone gained estimated Share of Search among garden tool brands in New Zealand, from 1.3% to 2%.
In August 2026, Fiskars lost estimated Share of Search among garden tool brands in New Zealand, from 81.3% to 71.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Cyclone’s and Fiskars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.