Brandwave

How popular isCyclone in search?

In August 2026, there were an estimated 50 branded searches for Cyclone in New Zealand which is up 25% over the last 11 months. Cyclone holds 2% estimated Share of Search among New Zealand garden tool brands and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Fiskars71.2%
  2. Wolf-Garten12.8%
  3. Felco12%
  4. Cyclone2%
  5. Darlac2%
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Which garden tool brands compete with Cyclone?

Cyclone against garden tool brands in New Zealand, by month

Share of Search by month for Fiskars, Wolf-Garten, Felco, Cyclone, Darlac. The figures are in the table below the chart.

View monthly share of search table
MonthFiskarsWolf-GartenFelcoCycloneDarlac
Oct 202578.7%12.7%5%1.8%1.8%
Nov 202576.8%13.2%6.6%2.2%1.3%
Dec 202576.3%12.4%7.9%2.3%1.1%
Jan 202678.8%10.2%6.6%2.2%2.2%
Feb 202677.1%11.2%7.8%2.4%1.5%
Mar 202670.5%12.7%11.8%2.3%2.7%
Apr 202676.4%10.5%9.1%1.8%2.3%
May 202679.1%8.2%9.2%1.8%1.8%
Jun 202682.7%7.2%7.2%1.6%1.3%
Jul 202681.3%8.2%7.9%1.3%1.3%
Aug 202671.2%12.8%12%2%2%
Sep 2026—————

  1. 1.Fiskars

    71.2%

    held 1st · 1.8K estimated branded searches · -28.2% vs prior month · -10.1 points

  2. 2.Wolf-Garten

    12.8%

    held 2nd · 320 estimated branded searches · +28% vs prior month · +4.6 points

  3. 3.Felco

    12%

    held 3rd · 300 estimated branded searches · +25% vs prior month · +4.1 points

  4. 4.Cyclone

    2%

    held 4th · 50 estimated branded searches · +25% vs prior month · +0.7 points

  5. 5.Darlac

    2%

    held 5th · 50 estimated branded searches · +25% vs prior month · +0.7 points

Compare search popularity between Cyclone and its closest rivals

How has branded search demand for Cyclone changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Cyclone in New Zealand rose from 40 to 50.
  • Across the 11 months ending August 2026, Cyclone’s estimated Share of Search among garden tool brands in New Zealand peaked at 2.4% in February 2026 and was lowest at 1.3% in July 2026.

How did search popularity change for New Zealand garden tool brands in August 2026?

  1. In August 2026, Wolf-Garten gained estimated Share of Search among garden tool brands in New Zealand, from 8.2% to 12.8%.

  2. In August 2026, Felco gained estimated Share of Search among garden tool brands in New Zealand, from 7.9% to 12%.

  3. In August 2026, Cyclone gained estimated Share of Search among garden tool brands in New Zealand, from 1.3% to 2%.

  4. In August 2026, Darlac gained estimated Share of Search among garden tool brands in New Zealand, from 1.3% to 2%.

  5. In August 2026, Fiskars lost estimated Share of Search among garden tool brands in New Zealand, from 81.3% to 71.2%.

How is Cyclone measured?

Brandwave collects information about searches that people make online using Cyclone’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • cyclone garden tools
  • cyclone pruners
  • cyclone secateurs
  • cyclone spade
  • cyclone tools

Do you work for Cyclone? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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