Brandwave

Fiskars vs Trojan:Which is more popular?

In September 2026, Fiskars had more branded searches than Trojan among garden tool brands in New Zealand. Fiskars had about 1,070 branded searches, while Trojan had 30. Fiskars made up 3% of all garden tool brand searches we track, and Trojan accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about garden tool brands, Fiskars appeared in all five answers and Trojan in one. Fiskars was mentioned before Trojan in four out of five answers.

Among garden tool brands in New Zealand in September 2026

Who do people search for more?

Fiskars, about 36 searches for every 1 for Trojan

Fiskars 1.1K searchesTrojan 30 searches

Who does AI mention more?

Fiskars, mentioned in every answer we collected

Fiskars in 5 of 5Trojan in 1 of 5

Who does AI recommend more?

Fiskars, named ahead of Trojan in 4 of 5 answers

Fiskars first in 4Trojan first in 1

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Top garden tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fiskars appeared in all five answers. Trojan was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Fiskars was listed before Trojan in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fiskars1st
  2. Felco2nd
  3. Stihl3rd
  4. Ryobi4th
  5. Makita5th
  6. Trojan6th
  7. Cyclone7th
  8. Gardena8th
  9. Bahco9th
  10. Wolf-Garten10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fiskars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stihl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Felco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bahco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wolf-Garten1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cyclone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trojan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about garden tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Fiskars or Trojan more popular in search?

This chart shows how often people search Google for Fiskars and Trojan by name. Each line represents a brand's share of searches for all 13 garden tool brands we track, month by month, from searches in New Zealand.

Fiskars and Trojan among garden tool brands in New Zealand, by month

Share of searches by month for Fiskars, Trojan. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiHusqvarnaStihlFiskarsGardenaBahcoFelcoWolf-GartenDarlacSpear & JacksonCycloneTrojan
Oct 202526.5%19.3%27.9%18.9%3.5%2%0.7%0.3%0.43%0.11%0.19%0.05%0.11%
Nov 202523.6%25%24%19.7%3%2.7%0.75%0.35%0.42%0.07%0.16%0.07%0.14%
Dec 202523.5%25.7%21.2%20.6%3.5%3.1%0.96%0.52%0.52%0.07%0.22%0.07%0.12%
Jan 202624.7%22.3%23%22.6%3.2%2%0.86%0.4%0.38%0.13%0.13%0.08%0.13%
Feb 202625.4%19.6%24.7%24.2%2.6%1.3%0.91%0.46%0.43%0.09%0.14%0.09%0.14%
Mar 202625.1%22.7%24.6%20.4%2.8%1.6%0.93%0.76%0.58%0.18%0.15%0.09%0.15%
Apr 202625.8%20.4%25.5%21.6%3%1%0.97%0.61%0.46%0.15%0.21%0.06%0.15%
May 202624.5%16.7%25.2%26.1%3.3%1.2%1.2%0.79%0.49%0.15%0.12%0.09%0.15%
Jun 202626.7%19.1%23.4%23.9%3%1%1.3%0.74%0.44%0.13%0.13%0.13%0.13%
Jul 202626.5%18.4%23%24.2%3.9%0.96%1.3%0.82%0.58%0.14%0.14%0.07%0.1%
Aug 202626%21.8%21.3%22.8%3.4%1.2%1.2%0.95%0.76%0.16%0.16%0.1%0.13%
Sep 202629.1%23.7%20.1%19.8%3%1.5%1.1%0.62%0.59%0.11%0.11%0.08%0.08%

How has the Fiskars and Trojan comparison changed over the last 12 months?

3 findings
  • Fiskars was ahead of Trojan in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fiskars’ share of searches among garden tool brands in New Zealand moved from 3.5% to 3%, and its estimated monthly branded searches moved from 1.3K to 1.1K.
  • Across the 12 months ending September 2026, Trojan’s share of searches among garden tool brands in New Zealand moved from 0.11% to 0.08%, and its estimated monthly branded searches moved from 40 to 30.

How did search popularity change for New Zealand garden tool brands in September 2026?

2 changes

  1. In September 2026, Trojan fell from 12th to 13th among garden tool brands in New Zealand.

  2. Estimated monthly branded searches for Fiskars in New Zealand fell 16.4% over 12 measured months, from 1.3K to 1.1K in September 2026.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Fiskars’ and Trojan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fiskars

9 branded search terms

  • fiskars
  • fiskars garden tools
  • fiskars hole digger
  • fiskars pole trimmer
  • fiskars pruners
  • fiskars scissors
  • fiskars secateurs
  • fiskars spade
  • fiskars weed puller

Trojan

7 branded search terms

  • trojan 2.4 m telescopic tree pruner
  • trojan bypass pruner
  • trojan garden tools
  • trojan hedge trimmer
  • trojan lawn edger
  • trojan pruner
  • trojan secateurs

How the Brand Demand Index is measured

Other head-to-heads among garden tool brands

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