Husqvarna vs Stihl:Which is more popular?
In September 2026, Husqvarna and Stihl were level in searches among brush blade brands in New Zealand, with an estimated 7.3K branded searches each, at 49.6% and 49.5% of the total. When we asked ChatGPT and Google AI Overviews about brush blade brands, Stihl appeared in all five answers and Husqvarna in two. Stihl was mentioned before Husqvarna in every answer.
Who do people search for more?
Husqvarna and Stihl are searched for about as often as each other.
Who does AI mention more?
Stihl, mentioned in every answer we collected
Who does AI recommend more?
Stihl, named ahead of Husqvarna in every answer
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Top brush blade brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stihl appeared in all five answers. Husqvarna was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl was listed before Husqvarna in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about brush blade brands
5 answers
Asked ChatGPT
“Which brush blade brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best brush blade brands in New Zealand?”
Asked ChatGPT
“What's the best brush blade brand in New Zealand for heavy grass cutting?”
Searched Google, AI Overview
“brush cutter blade”
Searched Google, AI Overview
“best brush blade”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Husqvarna or Stihl more popular in search?
This chart shows how often people search Google for Husqvarna and Stihl by name. Each line represents a brand's share of searches for all three brush blade brands we track, month by month, from searches in New Zealand.
Share of searches by month for Husqvarna, Stihl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Husqvarna | Stihl | ECHO |
|---|---|---|---|
| Oct 2025 | 58.9% | 40.4% | 0.68% |
| Nov 2025 | 54.3% | 45% | 0.73% |
| Dec 2025 | 50.1% | 49.1% | 0.8% |
| Jan 2026 | 49.9% | 49.4% | 0.74% |
| Feb 2026 | 49.9% | 49.5% | 0.62% |
| Mar 2026 | 54.2% | 45.1% | 0.76% |
| Apr 2026 | 53.6% | 45.7% | 0.63% |
| May 2026 | 48.4% | 50.8% | 0.81% |
| Jun 2026 | 48.9% | 50.2% | 0.84% |
| Jul 2026 | 48.2% | 51.1% | 0.71% |
| Aug 2026 | 47.6% | 51.5% | 0.84% |
| Sep 2026 | 49.6% | 49.5% | 0.96% |
How has the Husqvarna and Stihl comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Stihl took it in May 2026, Husqvarna took it in September 2026.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among brush blade brands in New Zealand moved from 58.9% to 49.6%, and its estimated monthly branded searches moved from 10.4K to 7.3K.
- Across the 12 months ending September 2026, Stihl’s share of searches among brush blade brands in New Zealand moved from 40.4% to 49.5%, and its estimated monthly branded searches moved from 7.2K to 7.3K.
How did search popularity change for New Zealand brush blade brands in September 2026?
2 changes
In September 2026, Husqvarna overtook Stihl to become the leader among brush blade brands in New Zealand, with 49.6% of the searches.
In September 2026, Stihl lost share of searches among brush blade brands in New Zealand, from 51.5% to 49.5%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Husqvarna’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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