ECHO vs Stihl:Which is more popular?
In September 2026, Stihl had more branded searches than ECHO among brush blade brands in New Zealand. Stihl had about 7,250 branded searches, while ECHO had 140. Stihl made up 49.5% of all brush blade brand searches we track, and ECHO accounted for 0.96%. When we asked ChatGPT and Google AI Overviews about brush blade brands, Stihl appeared in all five answers and ECHO in none.
Who do people search for more?
Stihl, about 52 searches for every 1 for ECHO
Follow ECHO vs Stihl and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top brush blade brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stihl appeared in all five answers. ECHO did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about brush blade brands
5 answers
Asked ChatGPT
“Which brush blade brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best brush blade brands in New Zealand?”
Asked ChatGPT
“What's the best brush blade brand in New Zealand for heavy grass cutting?”
Searched Google, AI Overview
“brush cutter blade”
Searched Google, AI Overview
“best brush blade”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is ECHO or Stihl more popular in search?
This chart shows how often people search Google for ECHO and Stihl by name. Each line represents a brand's share of searches for all three brush blade brands we track, month by month, from searches in New Zealand.
Share of searches by month for Stihl, ECHO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Husqvarna | Stihl | ECHO |
|---|---|---|---|
| Oct 2025 | 58.9% | 40.4% | 0.68% |
| Nov 2025 | 54.3% | 45% | 0.73% |
| Dec 2025 | 50.1% | 49.1% | 0.8% |
| Jan 2026 | 49.9% | 49.4% | 0.74% |
| Feb 2026 | 49.9% | 49.5% | 0.62% |
| Mar 2026 | 54.2% | 45.1% | 0.76% |
| Apr 2026 | 53.6% | 45.7% | 0.63% |
| May 2026 | 48.4% | 50.8% | 0.81% |
| Jun 2026 | 48.9% | 50.2% | 0.84% |
| Jul 2026 | 48.2% | 51.1% | 0.71% |
| Aug 2026 | 47.6% | 51.5% | 0.84% |
| Sep 2026 | 49.6% | 49.5% | 0.96% |
How has the ECHO and Stihl comparison changed over the last 12 months?
3 findings
- Stihl was ahead of ECHO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ECHO’s share of searches among brush blade brands in New Zealand moved from 0.68% to 0.96%, and its estimated monthly branded searches moved from 120 to 140.
- Across the 12 months ending September 2026, Stihl’s share of searches among brush blade brands in New Zealand moved from 40.4% to 49.5%, and its estimated monthly branded searches moved from 7.2K to 7.3K.
How did search popularity change for New Zealand brush blade brands in September 2026?
3 changes
In September 2026, Husqvarna overtook Stihl to become the leader among brush blade brands in New Zealand, with 49.6% of the searches.
In September 2026, Stihl lost share of searches among brush blade brands in New Zealand, from 51.5% to 49.5%.
Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using ECHO’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among brush blade brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.