Brandwave

How popular isECHO?

In September 2026, people searched for ECHO by name about 570 times in New Zealand, a 35.7% increase from the previous year. These searches made up 0.4% of all New Zealand edger brand searches, placing ECHO seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about edger brands, ECHO did not appear in any of the answers.

Search and AI answers in September 2026

ECHO is the seventh most searched of 7 competitors and not listed in any AI answer.

  1. MakitaShare of searches 23.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. RyobiShare of searches 21.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. HusqvarnaShare of searches 20.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. StihlShare of searches 20.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. ECHOShare of searches 0.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top edger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ECHO did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Ryobi2nd
  3. Stihl3rd
  4. Lawnmaster4th
  5. Ozito5th
  6. Husqvarna–
  7. ECHO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stihl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ozito3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lawnmaster2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about edger brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which edger brands compete with ECHO?

ECHO against edger brands in New Zealand, by month

Share of searches by month for Makita, Ryobi, Husqvarna, Stihl, Ozito, Lawnmaster, ECHO. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiHusqvarnaStihlOzitoLawnmasterECHO
Oct 202518.9%17.5%29.8%20%10.6%2.9%0.34%
Nov 202516.5%23.5%26.2%21.1%9.9%2.5%0.35%
Dec 202517.2%24.6%22.9%21.8%10.8%2.3%0.37%
Jan 202618.2%20.2%24.1%23.2%11.5%2.4%0.36%
Feb 202619.3%17.5%25.8%24.8%9.7%2.6%0.32%
Mar 202619.6%21.4%25.6%20.8%10.2%2.1%0.36%
Apr 202620.4%18.5%26.2%21.9%10.9%1.8%0.31%
May 202620.4%15.4%25.9%26.6%9.7%1.5%0.43%
Jun 202622%17.6%23.4%23.6%11.3%1.6%0.4%
Jul 202622.3%16.8%23%23.9%12.4%1.3%0.34%
Aug 202621%20%21.6%22.9%12.6%1.5%0.38%
Sep 202623.2%21.5%20.8%20.3%11.7%2.1%0.4%

  1. 1.Makita

    23.2%

    Moved from 3rd to 1st. 8.1K estimated branded searches, +22.7% vs prior month. Share +2.2 points.

  2. 2.Ryobi

    21.5%

    Moved from 4th to 2nd. 7.5K estimated branded searches, +19.1% vs prior month. Share +1.5 points.

  3. 3.Husqvarna

    20.8%

    Moved from 2nd to 3rd. 7.3K estimated branded searches, +7.2% vs prior month. Share -0.7 points.

  4. 4.Stihl

    20.3%

    Moved from 1st to 4th. 7.1K estimated branded searches, -1.5% vs prior month. Share -2.6 points.

  5. 5.Ozito

    11.7%

    Held 5th. 4.1K estimated branded searches, +2.5% vs prior month. Share -1 points.

  6. 6.Lawnmaster

    2.1%

    Held 6th. 720 estimated branded searches, +50% vs prior month. Share +0.5 points.

  7. 7.ECHO

    0.4%

    Held 7th. 140 estimated branded searches, +16.7% vs prior month. Share 0 points.

Compare popularity between ECHO and its closest rivals

Every comparison with ECHO

13 comparisons

How has branded search demand for ECHO changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ECHO in New Zealand rose from 420 to 570.
  • Across the 12 months ending September 2026, ECHO’s share of searches among edger brands in New Zealand held steady, from 0.34% to 0.4%.

How did search popularity change for New Zealand edger brands in September 2026?

6 changes

  1. In September 2026, Makita overtook Stihl and Husqvarna to become the leader among edger brands in New Zealand, with 23.2% of the searches.

  2. In September 2026, Ryobi overtook Stihl and Husqvarna to rank 2nd among edger brands in New Zealand, with 21.5% of the searches.

  3. In September 2026, Lawnmaster gained share of searches among edger brands in New Zealand, from 1.5% to 2.1%.

  4. In September 2026, Stihl lost share of searches among edger brands in New Zealand, from 22.9% to 20.3%.

  5. In September 2026, Ozito lost share of searches among edger brands in New Zealand, from 12.6% to 11.7%.

  6. In September 2026, Husqvarna lost share of searches among edger brands in New Zealand, from 21.6% to 20.8%.

How are ECHO’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using ECHO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • echo blower
  • echo chainsaw
  • echo hedge trimmer
  • echo leaf blower
  • echo trimmer

Do you work for ECHO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ECHO compete?

ECHO is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands6th of 80.61%Show ranking
Leaf blower brands7th of 70.28%Show ranking
Cut off saw brands7th of 70.36%Show ranking
Edger brands7th of 70.4%Shown above
Grass trimmer brands5th of 80.42%Show ranking
Earth auger brands5th of 80.51%Show ranking
Backpack sprayer brands5th of 70.71%Show ranking
Lawn edger brands5th of 80.63%Show ranking
Post hole digger brands3rd of 30.8%Show ranking
Backpack blower brands3rd of 30.84%Show ranking
Brush cutter brands3rd of 50.72%Show ranking
Brush blade brands3rd of 30.96%Show ranking
Power broom brands3rd of 30.97%Show ranking
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