ECHO vs Ryobi:Which is more popular?
In September 2026, Ryobi had more branded searches than ECHO among edger brands in New Zealand. Ryobi had about 7,480 branded searches, while ECHO had 140. Ryobi made up 21.5% of all edger brand searches we track, and ECHO accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about edger brands, Ryobi appeared in all five answers and ECHO in none.
Who do people search for more?
Ryobi, about 53 searches for every 1 for ECHO
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Top edger brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ryobi appeared in all five answers. ECHO did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Stihl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ozito3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Lawnmaster2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about edger brands
5 answers
Asked ChatGPT
“Which edger brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best edger brands in New Zealand?”
Asked ChatGPT
“What's the best edger brand in New Zealand for a tidy lawn edge?”
Searched Google, AI Overview
“garden edger nz”
Searched Google, AI Overview
“battery edger”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ECHO or Ryobi more popular in search?
This chart shows how often people search Google for ECHO and Ryobi by name. Each line represents a brand's share of searches for all seven edger brands we track, month by month, from searches in New Zealand.
Share of searches by month for Ryobi, ECHO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | Husqvarna | Stihl | Ozito | Lawnmaster | ECHO |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.9% | 17.5% | 29.8% | 20% | 10.6% | 2.9% | 0.34% |
| Nov 2025 | 16.5% | 23.5% | 26.2% | 21.1% | 9.9% | 2.5% | 0.35% |
| Dec 2025 | 17.2% | 24.6% | 22.9% | 21.8% | 10.8% | 2.3% | 0.37% |
| Jan 2026 | 18.2% | 20.2% | 24.1% | 23.2% | 11.5% | 2.4% | 0.36% |
| Feb 2026 | 19.3% | 17.5% | 25.8% | 24.8% | 9.7% | 2.6% | 0.32% |
| Mar 2026 | 19.6% | 21.4% | 25.6% | 20.8% | 10.2% | 2.1% | 0.36% |
| Apr 2026 | 20.4% | 18.5% | 26.2% | 21.9% | 10.9% | 1.8% | 0.31% |
| May 2026 | 20.4% | 15.4% | 25.9% | 26.6% | 9.7% | 1.5% | 0.43% |
| Jun 2026 | 22% | 17.6% | 23.4% | 23.6% | 11.3% | 1.6% | 0.4% |
| Jul 2026 | 22.3% | 16.8% | 23% | 23.9% | 12.4% | 1.3% | 0.34% |
| Aug 2026 | 21% | 20% | 21.6% | 22.9% | 12.6% | 1.5% | 0.38% |
| Sep 2026 | 23.2% | 21.5% | 20.8% | 20.3% | 11.7% | 2.1% | 0.4% |
How has the ECHO and Ryobi comparison changed over the last 12 months?
3 findings
- Ryobi was ahead of ECHO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ECHO’s share of searches among edger brands in New Zealand moved from 0.34% to 0.4%, and its estimated monthly branded searches moved from 120 to 140.
- Across the 12 months ending September 2026, Ryobi’s share of searches among edger brands in New Zealand moved from 17.5% to 21.5%, and its estimated monthly branded searches moved from 6.1K to 7.5K.
How did search popularity change for New Zealand edger brands in September 2026?
2 changes
In September 2026, Ryobi overtook Stihl and Husqvarna to rank 2nd among edger brands in New Zealand, with 21.5% of the searches.
Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using ECHO’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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