Brandwave

Makita vs Ryobi:Which is more popular?

In September 2026, Makita had more branded searches than Ryobi among edger brands in New Zealand. Makita had about 8,100 branded searches, while Ryobi had 7,480. Makita made up 23.2% of all edger brand searches we track, and Ryobi accounted for 21.5%. When we asked ChatGPT and Google AI Overviews about edger brands, both Makita and Ryobi appeared in all five answers. Makita was mentioned before Ryobi in three out of five answers.

Among edger brands in New Zealand in September 2026

Who do people search for more?

Makita, about 8% more searches than Ryobi

Makita 8.1K searchesRyobi 7.5K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Makita in 5 of 5Ryobi in 5 of 5

Who does AI recommend more?

Makita, named ahead of Ryobi in 3 of 5 answers

Makita first in 3Ryobi first in 2

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Top edger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Makita and Ryobi showed up in all five answers. Makita was listed before Ryobi in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Ryobi2nd
  3. Stihl3rd
  4. Lawnmaster4th
  5. Ozito5th
  6. Husqvarna–
  7. ECHO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stihl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ozito3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lawnmaster2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about edger brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Makita or Ryobi more popular in search?

This chart shows how often people search Google for Makita and Ryobi by name. Each line represents a brand's share of searches for all seven edger brands we track, month by month, from searches in New Zealand.

Makita and Ryobi among edger brands in New Zealand, by month

Share of searches by month for Makita, Ryobi. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiHusqvarnaStihlOzitoLawnmasterECHO
Oct 202518.9%17.5%29.8%20%10.6%2.9%0.34%
Nov 202516.5%23.5%26.2%21.1%9.9%2.5%0.35%
Dec 202517.2%24.6%22.9%21.8%10.8%2.3%0.37%
Jan 202618.2%20.2%24.1%23.2%11.5%2.4%0.36%
Feb 202619.3%17.5%25.8%24.8%9.7%2.6%0.32%
Mar 202619.6%21.4%25.6%20.8%10.2%2.1%0.36%
Apr 202620.4%18.5%26.2%21.9%10.9%1.8%0.31%
May 202620.4%15.4%25.9%26.6%9.7%1.5%0.43%
Jun 202622%17.6%23.4%23.6%11.3%1.6%0.4%
Jul 202622.3%16.8%23%23.9%12.4%1.3%0.34%
Aug 202621%20%21.6%22.9%12.6%1.5%0.38%
Sep 202623.2%21.5%20.8%20.3%11.7%2.1%0.4%

How has the Makita and Ryobi comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Ryobi took it in November 2025, Makita took it in February 2026, Ryobi took it in March 2026, Makita took it in April 2026.
  • Across the 12 months ending September 2026, Makita’s share of searches among edger brands in New Zealand moved from 18.9% to 23.2%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among edger brands in New Zealand moved from 17.5% to 21.5%, and its estimated monthly branded searches moved from 6.1K to 7.5K.

How did search popularity change for New Zealand edger brands in September 2026?

2 changes
  1. In September 2026, Makita overtook Stihl and Husqvarna to become the leader among edger brands in New Zealand, with 23.2% of the searches.

  2. In September 2026, Ryobi overtook Stihl and Husqvarna to rank 2nd among edger brands in New Zealand, with 21.5% of the searches.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Makita’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Makita

1 branded search term

  • makita

Ryobi

2 branded search terms

  • ryobi
  • ryobi tool

How the Brand Demand Index is measured

Other head-to-heads among edger brands

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