Makita vs Ozito:Which is more popular?
In September 2026, Makita had more branded searches than Ozito among edger brands in New Zealand. Makita had about 8,100 branded searches, while Ozito had 4,060. Makita made up 23.2% of all edger brand searches we track, and Ozito accounted for 11.7%. When we asked ChatGPT and Google AI Overviews about edger brands, Makita appeared in all five answers and Ozito in three. Makita was mentioned before Ozito in four out of five answers.
Who do people search for more?
Makita, about 2 searches for every 1 for Ozito
Who does AI mention more?
Makita, mentioned in every answer we collected
Who does AI recommend more?
Makita, named ahead of Ozito in 4 of 5 answers
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Top edger brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. Ozito was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Makita was listed before Ozito in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Stihl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ozito3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Lawnmaster2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about edger brands
5 answers
Asked ChatGPT
“Which edger brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best edger brands in New Zealand?”
Asked ChatGPT
“What's the best edger brand in New Zealand for a tidy lawn edge?”
Searched Google, AI Overview
“garden edger nz”
Searched Google, AI Overview
“battery edger”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Makita or Ozito more popular in search?
This chart shows how often people search Google for Makita and Ozito by name. Each line represents a brand's share of searches for all seven edger brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Ozito. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | Husqvarna | Stihl | Ozito | Lawnmaster | ECHO |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.9% | 17.5% | 29.8% | 20% | 10.6% | 2.9% | 0.34% |
| Nov 2025 | 16.5% | 23.5% | 26.2% | 21.1% | 9.9% | 2.5% | 0.35% |
| Dec 2025 | 17.2% | 24.6% | 22.9% | 21.8% | 10.8% | 2.3% | 0.37% |
| Jan 2026 | 18.2% | 20.2% | 24.1% | 23.2% | 11.5% | 2.4% | 0.36% |
| Feb 2026 | 19.3% | 17.5% | 25.8% | 24.8% | 9.7% | 2.6% | 0.32% |
| Mar 2026 | 19.6% | 21.4% | 25.6% | 20.8% | 10.2% | 2.1% | 0.36% |
| Apr 2026 | 20.4% | 18.5% | 26.2% | 21.9% | 10.9% | 1.8% | 0.31% |
| May 2026 | 20.4% | 15.4% | 25.9% | 26.6% | 9.7% | 1.5% | 0.43% |
| Jun 2026 | 22% | 17.6% | 23.4% | 23.6% | 11.3% | 1.6% | 0.4% |
| Jul 2026 | 22.3% | 16.8% | 23% | 23.9% | 12.4% | 1.3% | 0.34% |
| Aug 2026 | 21% | 20% | 21.6% | 22.9% | 12.6% | 1.5% | 0.38% |
| Sep 2026 | 23.2% | 21.5% | 20.8% | 20.3% | 11.7% | 2.1% | 0.4% |
How has the Makita and Ozito comparison changed over the last 12 months?
3 findings
- Makita was ahead of Ozito in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among edger brands in New Zealand moved from 18.9% to 23.2%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 12 months ending September 2026, Ozito’s share of searches among edger brands in New Zealand moved from 10.6% to 11.7%, and its estimated monthly branded searches moved from 3.7K to 4.1K.
How did search popularity change for New Zealand edger brands in September 2026?
2 changes
In September 2026, Makita overtook Stihl and Husqvarna to become the leader among edger brands in New Zealand, with 23.2% of the searches.
In September 2026, Ozito lost share of searches among edger brands in New Zealand, from 12.6% to 11.7%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Makita’s and Ozito’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among edger brands
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