Makita vs Stihl:Which is more popular?
In September 2026, Stihl had more branded searches than Makita among edger brands in New Zealand. Stihl had about 8,440 branded searches, while Makita had 8,100. Stihl made up 23.3% of all edger brand searches we track, and Makita accounted for 22.4%. When we asked ChatGPT and Google AI Overviews about edger brands, Makita appeared in all five answers and Stihl in four. Makita was mentioned before Stihl in three out of five answers.
Who do people search for more?
Stihl and Makita are searched for about as often as each other.
Who does AI mention more?
Makita, mentioned in every answer we collected
Who does AI recommend more?
Makita, named ahead of Stihl in 3 of 5 answers
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Top edger brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. Stihl was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Makita was listed before Stihl in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Stihl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ozito3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Lawnmaster2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about edger brands
5 answers
Asked ChatGPT
“Which edger brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best edger brands in New Zealand?”
Asked ChatGPT
“What's the best edger brand in New Zealand for a tidy lawn edge?”
Searched Google, AI Overview
“garden edger nz”
Searched Google, AI Overview
“battery edger”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Makita or Stihl more popular in search?
This chart shows how often people search Google for Makita and Stihl by name. Each line represents a brand's share of searches for all seven edger brands we track, month by month, from searches in New Zealand.
Share of searches by month for Stihl, Makita. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stihl | Makita | Ryobi | Husqvarna | Ozito | Lawnmaster | ECHO |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.6% | 18% | 16.7% | 28.5% | 10.1% | 2.7% | 0.33% |
| Nov 2025 | 25.1% | 15.7% | 22.3% | 24.9% | 9.4% | 2.4% | 0.33% |
| Dec 2025 | 25.5% | 16.4% | 23.4% | 21.9% | 10.3% | 2.2% | 0.35% |
| Jan 2026 | 26.5% | 17.4% | 19.3% | 23% | 11% | 2.3% | 0.34% |
| Feb 2026 | 28.3% | 18.4% | 16.7% | 24.6% | 9.2% | 2.5% | 0.31% |
| Mar 2026 | 24.2% | 18.7% | 20.4% | 24.5% | 9.8% | 2% | 0.34% |
| Apr 2026 | 25.4% | 19.4% | 17.6% | 25% | 10.4% | 1.7% | 0.29% |
| May 2026 | 29.7% | 19.6% | 14.8% | 24.8% | 9.3% | 1.4% | 0.41% |
| Jun 2026 | 26.5% | 21.2% | 16.9% | 22.5% | 10.9% | 1.5% | 0.38% |
| Jul 2026 | 27% | 21.4% | 16.1% | 22.1% | 11.9% | 1.3% | 0.32% |
| Aug 2026 | 25.9% | 20.2% | 19.2% | 20.7% | 12.1% | 1.5% | 0.37% |
| Sep 2026 | 23.3% | 22.4% | 20.7% | 20.1% | 11.2% | 2% | 0.39% |
How has the Makita and Stihl comparison changed over the last 12 months?
3 findings
- Stihl was ahead of Makita in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among edger brands in New Zealand moved from 18% to 22.4%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 12 months ending September 2026, Stihl’s share of searches among edger brands in New Zealand moved from 23.6% to 23.3%, and its estimated monthly branded searches moved from 8.6K to 8.4K.
How did search popularity change for New Zealand edger brands in September 2026?
2 changes
In September 2026, Makita overtook Husqvarna to rank 2nd among edger brands in New Zealand, with 22.4% of the searches.
In September 2026, Stihl lost share of searches among edger brands in New Zealand, from 25.9% to 23.3%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Makita’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among edger brands
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