Brandwave

Ozito vs Stihl:Which is more popular?

In September 2026, Stihl had more branded searches than Ozito among edger brands in New Zealand. Stihl had about 8,440 branded searches, while Ozito had 4,060. Stihl made up 23.3% of all edger brand searches we track, and Ozito accounted for 11.2%. When we asked ChatGPT and Google AI Overviews about edger brands, Stihl appeared in four of the five answers and Ozito in three. Stihl was mentioned before Ozito in every answer that named either.

Among edger brands in New Zealand in September 2026

Who do people search for more?

Stihl, about 2 searches for every 1 for Ozito

Stihl 8.4K searchesOzito 4.1K searches

Who does AI mention more?

Stihl, mentioned in 4 of 5 answers, Ozito in 3

Stihl in 4 of 5Ozito in 3 of 5

Who does AI recommend more?

Stihl, named ahead of Ozito in 4 of 4 answers

Stihl first in 4Ozito never first

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Top edger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ozito was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Stihl was listed before Ozito in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Ryobi2nd
  3. Stihl3rd
  4. Lawnmaster4th
  5. Ozito5th
  6. Husqvarna–
  7. ECHO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stihl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ozito3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lawnmaster2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about edger brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ozito or Stihl more popular in search?

This chart shows how often people search Google for Ozito and Stihl by name. Each line represents a brand's share of searches for all seven edger brands we track, month by month, from searches in New Zealand.

Ozito and Stihl among edger brands in New Zealand, by month

Share of searches by month for Stihl, Ozito. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlMakitaRyobiHusqvarnaOzitoLawnmasterECHO
Oct 202523.6%18%16.7%28.5%10.1%2.7%0.33%
Nov 202525.1%15.7%22.3%24.9%9.4%2.4%0.33%
Dec 202525.5%16.4%23.4%21.9%10.3%2.2%0.35%
Jan 202626.5%17.4%19.3%23%11%2.3%0.34%
Feb 202628.3%18.4%16.7%24.6%9.2%2.5%0.31%
Mar 202624.2%18.7%20.4%24.5%9.8%2%0.34%
Apr 202625.4%19.4%17.6%25%10.4%1.7%0.29%
May 202629.7%19.6%14.8%24.8%9.3%1.4%0.41%
Jun 202626.5%21.2%16.9%22.5%10.9%1.5%0.38%
Jul 202627%21.4%16.1%22.1%11.9%1.3%0.32%
Aug 202625.9%20.2%19.2%20.7%12.1%1.5%0.37%
Sep 202623.3%22.4%20.7%20.1%11.2%2%0.39%

How has the Ozito and Stihl comparison changed over the last 12 months?

3 findings
  • Stihl was ahead of Ozito in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ozito’s share of searches among edger brands in New Zealand moved from 10.1% to 11.2%, and its estimated monthly branded searches moved from 3.7K to 4.1K.
  • Across the 12 months ending September 2026, Stihl’s share of searches among edger brands in New Zealand moved from 23.6% to 23.3%, and its estimated monthly branded searches moved from 8.6K to 8.4K.

How did search popularity change for New Zealand edger brands in September 2026?

2 changes

  1. In September 2026, Stihl lost share of searches among edger brands in New Zealand, from 25.9% to 23.3%.

  2. In September 2026, Ozito lost share of searches among edger brands in New Zealand, from 12.1% to 11.2%.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Ozito’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ozito

11 branded search terms

  • ozito
  • ozito air compressor
  • ozito airless sprayer
  • ozito angle grinder
  • ozito grinder
  • ozito impact wrench
  • ozito multi tool
  • ozito power washer
  • ozito pxc
  • ozito rotary tool
  • ozito router

Stihl

6 branded search terms

  • 500i stihl
  • stihl
  • stihl brush cutter
  • stihl concrete saw
  • stihl hedge trimmer
  • stihl pole saw

How the Brand Demand Index is measured

Other head-to-heads among edger brands

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