Brandwave

How popular isLawnmaster?

In September 2026, people searched for Lawnmaster by name about 720 times in New Zealand, a 28% decrease from the previous year. These searches made up 2.1% of all New Zealand edger brand searches, placing Lawnmaster sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about edger brands, Lawnmaster appeared in two of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Lawnmaster is the sixth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. MakitaShare of searches 23.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. RyobiShare of searches 21.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. HusqvarnaShare of searches 20.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. StihlShare of searches 20.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. LawnmasterShare of searches 2.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top edger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lawnmaster was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Lawnmaster is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Ryobi2nd
  3. Stihl3rd
  4. Lawnmaster4th
  5. Ozito5th
  6. Husqvarna–
  7. ECHO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stihl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ozito3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lawnmaster2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about edger brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which edger brands compete with Lawnmaster?

Lawnmaster against edger brands in New Zealand, by month

Share of searches by month for Makita, Ryobi, Husqvarna, Stihl, Ozito, Lawnmaster. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiHusqvarnaStihlOzitoLawnmasterECHO
Oct 202518.9%17.5%29.8%20%10.6%2.9%0.34%
Nov 202516.5%23.5%26.2%21.1%9.9%2.5%0.35%
Dec 202517.2%24.6%22.9%21.8%10.8%2.3%0.37%
Jan 202618.2%20.2%24.1%23.2%11.5%2.4%0.36%
Feb 202619.3%17.5%25.8%24.8%9.7%2.6%0.32%
Mar 202619.6%21.4%25.6%20.8%10.2%2.1%0.36%
Apr 202620.4%18.5%26.2%21.9%10.9%1.8%0.31%
May 202620.4%15.4%25.9%26.6%9.7%1.5%0.43%
Jun 202622%17.6%23.4%23.6%11.3%1.6%0.4%
Jul 202622.3%16.8%23%23.9%12.4%1.3%0.34%
Aug 202621%20%21.6%22.9%12.6%1.5%0.38%
Sep 202623.2%21.5%20.8%20.3%11.7%2.1%0.4%

  1. 1.Makita

    23.2%

    Moved from 3rd to 1st. 8.1K estimated branded searches, +22.7% vs prior month. Share +2.2 points.

  2. 2.Ryobi

    21.5%

    Moved from 4th to 2nd. 7.5K estimated branded searches, +19.1% vs prior month. Share +1.5 points.

  3. 3.Husqvarna

    20.8%

    Moved from 2nd to 3rd. 7.3K estimated branded searches, +7.2% vs prior month. Share -0.7 points.

  4. 4.Stihl

    20.3%

    Moved from 1st to 4th. 7.1K estimated branded searches, -1.5% vs prior month. Share -2.6 points.

  5. 5.Ozito

    11.7%

    Held 5th. 4.1K estimated branded searches, +2.5% vs prior month. Share -1 points.

  6. 6.Lawnmaster

    2.1%

    Held 6th. 720 estimated branded searches, +50% vs prior month. Share +0.5 points.

  7. 7.ECHO

    0.4%

    Held 7th. 140 estimated branded searches, +16.7% vs prior month. Share 0 points.

Compare popularity between Lawnmaster and its closest rivals

Every comparison with Lawnmaster

6 comparisons

How has branded search demand for Lawnmaster changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lawnmaster in New Zealand fell from 1K to 720.
  • Across the 12 months ending September 2026, Lawnmaster’s share of searches among edger brands in New Zealand decreased from 2.9% to 2.1%.
  • Across the 12 months ending September 2026, Lawnmaster’s share of searches among edger brands in New Zealand peaked at 2.9% in October 2025 and was lowest at 1.3% in July 2026.

How did search popularity change for New Zealand edger brands in September 2026?

6 changes

  1. In September 2026, Makita overtook Stihl and Husqvarna to become the leader among edger brands in New Zealand, with 23.2% of the searches.

  2. In September 2026, Ryobi overtook Stihl and Husqvarna to rank 2nd among edger brands in New Zealand, with 21.5% of the searches.

  3. In September 2026, Lawnmaster gained share of searches among edger brands in New Zealand, from 1.5% to 2.1%.

  4. In September 2026, Stihl lost share of searches among edger brands in New Zealand, from 22.9% to 20.3%.

  5. In September 2026, Ozito lost share of searches among edger brands in New Zealand, from 12.6% to 11.7%.

  6. In September 2026, Husqvarna lost share of searches among edger brands in New Zealand, from 21.6% to 20.8%.

How are Lawnmaster’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Lawnmaster’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lawnmaster

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How the Brand Demand Index is measured

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