Brandwave

Lawnmaster vs Ozito:Which is more popular?

In September 2026, Ozito had more branded searches than Lawnmaster among edger brands in New Zealand. Ozito had about 4,060 branded searches, while Lawnmaster had 720. Ozito made up 11.7% of all edger brand searches we track, and Lawnmaster accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about edger brands, Ozito appeared in three of the five answers and Lawnmaster in two. Lawnmaster and Ozito were each mentioned first in two of the four answers that named either.

Among edger brands in New Zealand in September 2026

Who do people search for more?

Ozito, about 6 searches for every 1 for Lawnmaster

Ozito 4.1K searchesLawnmaster 720 searches

Who does AI mention more?

Ozito, mentioned in 3 of 5 answers, Lawnmaster in 2

Ozito in 3 of 5Lawnmaster in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Lawnmaster first in 2Ozito first in 2

Follow Lawnmaster vs Ozito and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top edger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ozito was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lawnmaster was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Lawnmaster and Ozito were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Ryobi2nd
  3. Stihl3rd
  4. Lawnmaster4th
  5. Ozito5th
  6. Husqvarna–
  7. ECHO–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stihl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ozito3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lawnmaster2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about edger brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Lawnmaster or Ozito more popular in search?

This chart shows how often people search Google for Lawnmaster and Ozito by name. Each line represents a brand's share of searches for all seven edger brands we track, month by month, from searches in New Zealand.

Lawnmaster and Ozito among edger brands in New Zealand, by month

Share of searches by month for Ozito, Lawnmaster. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiHusqvarnaStihlOzitoLawnmasterECHO
Oct 202518.9%17.5%29.8%20%10.6%2.9%0.34%
Nov 202516.5%23.5%26.2%21.1%9.9%2.5%0.35%
Dec 202517.2%24.6%22.9%21.8%10.8%2.3%0.37%
Jan 202618.2%20.2%24.1%23.2%11.5%2.4%0.36%
Feb 202619.3%17.5%25.8%24.8%9.7%2.6%0.32%
Mar 202619.6%21.4%25.6%20.8%10.2%2.1%0.36%
Apr 202620.4%18.5%26.2%21.9%10.9%1.8%0.31%
May 202620.4%15.4%25.9%26.6%9.7%1.5%0.43%
Jun 202622%17.6%23.4%23.6%11.3%1.6%0.4%
Jul 202622.3%16.8%23%23.9%12.4%1.3%0.34%
Aug 202621%20%21.6%22.9%12.6%1.5%0.38%
Sep 202623.2%21.5%20.8%20.3%11.7%2.1%0.4%

How has the Lawnmaster and Ozito comparison changed over the last 12 months?

3 findings
  • Ozito was ahead of Lawnmaster in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lawnmaster’s share of searches among edger brands in New Zealand moved from 2.9% to 2.1%, and its estimated monthly branded searches moved from 1K to 720.
  • Across the 12 months ending September 2026, Ozito’s share of searches among edger brands in New Zealand moved from 10.6% to 11.7%, and its estimated monthly branded searches moved from 3.7K to 4.1K.

How did search popularity change for New Zealand edger brands in September 2026?

2 changes
  1. In September 2026, Lawnmaster gained share of searches among edger brands in New Zealand, from 1.5% to 2.1%.

  2. In September 2026, Ozito lost share of searches among edger brands in New Zealand, from 12.6% to 11.7%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Lawnmaster’s and Ozito’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lawnmaster

1 branded search term

  • lawnmaster

Ozito

11 branded search terms

  • ozito
  • ozito air compressor
  • ozito airless sprayer
  • ozito angle grinder
  • ozito grinder
  • ozito impact wrench
  • ozito multi tool
  • ozito power washer
  • ozito pxc
  • ozito rotary tool
  • ozito router

How the Brand Demand Index is measured

Other head-to-heads among edger brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.