ECHO vs Lawnmaster:Which is more popular?

Name: ECHO vs Lawnmaster: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Lawnmaster had more branded searches than ECHO among edger brands in New Zealand. Lawnmaster had about 720 branded searches, while ECHO had 140. Lawnmaster made up 2.1% of all edger brand searches we track, and ECHO accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about edger brands, Lawnmaster appeared in two of the five answers and ECHO in none.

Among edger brands in New Zealand in September 2026

Who do people search for more?

Lawnmaster, about 5 searches for every 1 for ECHO

Lawnmaster 720 searchesECHO 140 searches

Who does AI mention more?

Lawnmaster, mentioned in 2 of 5 answers, ECHO in 0

Lawnmaster in 2 of 5ECHO in 0 of 5

Who does AI recommend more?

Lawnmaster, the only one of the two named

Lawnmaster first in 2ECHO never named

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Top edger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lawnmaster was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. ECHO did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Makita	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Ryobi	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Stihl	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Ozito	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Lawnmaster	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Husqvarna	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
ECHO	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Stihl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ozito3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lawnmaster2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about edger brands

5 answers

Asked ChatGPT
“Which edger brand should I buy in New Zealand?”
1. 1Makita
2. 2Stihl
3. 3Ryobi
Asked ChatGPT
“What are the best edger brands in New Zealand?”
1. 1Ryobi
2. 2Stihl
3. 3Makita
4. 4Ozito
Asked ChatGPT
“What's the best edger brand in New Zealand for a tidy lawn edge?”
1. 1Makita
2. 2Ryobi
3. 3Stihl
4. 4Ozito
Searched Google, AI Overview
“garden edger nz”
1. 1Lawnmaster
2. 2Ryobi
3. 3Stihl
4. 4Ozito
5. 5Makita
Searched Google, AI Overview
“battery edger”
1. 1Lawnmaster
2. 2Makita
3. 3Ryobi

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ECHO or Lawnmaster more popular in search?

This chart shows how often people search Google for ECHO and Lawnmaster by name. Each line represents a brand's share of searches for all seven edger brands we track, month by month, from searches in New Zealand.

ECHO and Lawnmaster among edger brands in New Zealand, by month

Month	Makita	Ryobi	Husqvarna	Stihl	Ozito	Lawnmaster	ECHO
Oct 2025	18.9%	17.5%	29.8%	20%	10.6%	2.9%	0.34%
Nov 2025	16.5%	23.5%	26.2%	21.1%	9.9%	2.5%	0.35%
Dec 2025	17.2%	24.6%	22.9%	21.8%	10.8%	2.3%	0.37%
Jan 2026	18.2%	20.2%	24.1%	23.2%	11.5%	2.4%	0.36%
Feb 2026	19.3%	17.5%	25.8%	24.8%	9.7%	2.6%	0.32%
Mar 2026	19.6%	21.4%	25.6%	20.8%	10.2%	2.1%	0.36%
Apr 2026	20.4%	18.5%	26.2%	21.9%	10.9%	1.8%	0.31%
May 2026	20.4%	15.4%	25.9%	26.6%	9.7%	1.5%	0.43%
Jun 2026	22%	17.6%	23.4%	23.6%	11.3%	1.6%	0.4%
Jul 2026	22.3%	16.8%	23%	23.9%	12.4%	1.3%	0.34%
Aug 2026	21%	20%	21.6%	22.9%	12.6%	1.5%	0.38%
Sep 2026	23.2%	21.5%	20.8%	20.3%	11.7%	2.1%	0.4%

How has the ECHO and Lawnmaster comparison changed over the last 12 months?

3 findings

Lawnmaster was ahead of ECHO in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, ECHO’s share of searches among edger brands in New Zealand moved from 0.34% to 0.4%, and its estimated monthly branded searches moved from 120 to 140.
Across the 12 months ending September 2026, Lawnmaster’s share of searches among edger brands in New Zealand moved from 2.9% to 2.1%, and its estimated monthly branded searches moved from 1K to 720.

How did search popularity change for New Zealand edger brands in September 2026?

2 changes

In September 2026, Lawnmaster gained share of searches among edger brands in New Zealand, from 1.5% to 2.1%.
Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using ECHO’s and Lawnmaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.