Brandwave

How popular isECHO?

In September 2026, people searched for ECHO by name about 570 times in New Zealand, a 35.7% increase from the previous year. These searches made up 0.71% of all New Zealand backpack sprayer brand searches, placing ECHO fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about backpack sprayer brands, ECHO did not appear in any of the answers.

Search and AI answers in September 2026

ECHO is the fifth most searched of 7 competitors and not listed in any AI answer.

  1. HusqvarnaShare of searches 36.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. StihlShare of searches 35.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. DeWaltShare of searches 25.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. SoloShare of searches 1.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  5. ECHOShare of searches 0.71%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+2 more

ECHO website (opens in a new tab)

Follow ECHO and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top backpack sprayer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, ECHO did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Solo1st
  2. Stihl2nd
  3. Jacto3rd
  4. Husqvarna–
  5. DeWalt–
  6. ECHO–
  7. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl3 of 3Named in 3 of 3 ChatGPT answers
  • Solo3 of 3Named in 3 of 3 ChatGPT answers
  • Jacto2 of 3Named in 2 of 3 ChatGPT answers
  • Husqvarna0 of 3Named in 0 of 3 ChatGPT answers
  • DeWalt0 of 3Named in 0 of 3 ChatGPT answers
  • ECHO0 of 3Named in 0 of 3 ChatGPT answers
  • Greenworks0 of 3Named in 0 of 3 ChatGPT answers

See every answer about backpack sprayer brands

3 answers

  • Asked ChatGPT

    “Which backpack sprayer brand should I buy in New Zealand?”

    1. 1Solo
    2. 2Stihl
    3. 3Jacto

  • Asked ChatGPT

    “What are the best backpack sprayer brands in New Zealand?”

    1. 1Solo
    2. 2Stihl
    3. 3Jacto

  • Asked ChatGPT

    “What's the best backpack sprayer brand in New Zealand for garden spraying?”

    1. 1Solo
    2. 2Stihl

  • Searched Google, AI Overview

    “garden sprayer nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “battery backpack sprayer”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which backpack sprayer brands compete with ECHO?

ECHO against backpack sprayer brands in New Zealand, by month

Share of searches by month for Husqvarna, Stihl, DeWalt, ECHO. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaStihlDeWaltSoloECHOGreenworksJacto
Oct 202546.7%31.7%19%1.5%0.54%0.41%0.14%
Nov 202540.7%33.4%23.8%1.3%0.55%0.28%0.08%
Dec 202539.4%38.5%19.9%1.2%0.64%0.32%0.09%
Jan 202639.5%38.9%19.4%1.2%0.6%0.28%0.09%
Feb 202639.6%38.7%19.7%1.2%0.5%0.23%0.09%
Mar 202641.5%34.4%22%1%0.59%0.34%0.1%
Apr 202641.9%35.3%20.9%0.85%0.5%0.4%0.1%
May 202638.3%39.7%20%0.97%0.65%0.28%0.09%
Jun 202635.2%36%26.8%0.86%0.61%0.41%0.1%
Jul 202636.4%38.3%23.4%0.76%0.54%0.43%0.11%
Aug 202634.7%37.2%25.8%1.1%0.62%0.41%0.1%
Sep 202636.2%35.7%25.1%1.6%0.71%0.45%0.2%

  1. 1.Husqvarna

    36.2%

    Moved from 2nd to 1st. 7.2K estimated branded searches, +7.3% vs prior month. Share +1.5 points.

  2. 2.Stihl

    35.7%

    Moved from 1st to 2nd. 7.1K estimated branded searches, -1.5% vs prior month. Share -1.6 points.

  3. 3.DeWalt

    25.1%

    Held 3rd. 5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Solo

    1.6%

    Held 4th. 320 estimated branded searches, +52.4% vs prior month. Share +0.5 points.

  5. 5.ECHO

    0.71%

    Held 5th. 140 estimated branded searches, +16.7% vs prior month. Share +0.1 points.

  6. 6.Greenworks

    0.45%

    Held 6th. 90 estimated branded searches, +12.5% vs prior month. Share 0 points.

  7. 7.Jacto

    0.2%

    Held 7th. 40 estimated branded searches, +100% vs prior month. Share +0.1 points.

Compare popularity between ECHO and its closest rivals

Every comparison with ECHO

13 comparisons

How has branded search demand for ECHO changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ECHO in New Zealand rose from 420 to 570.
  • Across the 12 months ending September 2026, ECHO’s share of searches among backpack sprayer brands in New Zealand held steady, from 0.54% to 0.71%.

How did search popularity change for New Zealand backpack sprayer brands in September 2026?

6 changes

  1. In September 2026, Husqvarna overtook Stihl to become the leader among backpack sprayer brands in New Zealand, with 36.2% of the searches.

  2. In September 2026, Solo gained share of searches among backpack sprayer brands in New Zealand, from 1.1% to 1.6%.

  3. In September 2026, Stihl lost share of searches among backpack sprayer brands in New Zealand, from 37.2% to 35.7%.

  4. In September 2026, DeWalt lost share of searches among backpack sprayer brands in New Zealand, from 25.8% to 25.1%.

  5. Estimated monthly branded searches for Jacto in New Zealand rose 33.3% over 12 measured months, from 30 to 40 in September 2026.

  6. Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

How are ECHO’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using ECHO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • echo blower
  • echo chainsaw
  • echo hedge trimmer
  • echo leaf blower
  • echo trimmer

Do you work for ECHO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ECHO compete?

ECHO is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands6th of 80.61%Show ranking
Leaf blower brands7th of 70.28%Show ranking
Cut off saw brands7th of 70.36%Show ranking
Edger brands7th of 70.39%Show ranking
Grass trimmer brands5th of 80.42%Show ranking
Earth auger brands5th of 80.51%Show ranking
Brush cutter brands4th of 60.56%Show ranking
Backpack sprayer brands5th of 70.71%Shown above
Lawn edger brands5th of 80.63%Show ranking
Post hole digger brands3rd of 30.8%Show ranking
Backpack blower brands3rd of 30.84%Show ranking
Creator with pink hair and a pink jacket

Is ECHO your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free