Brandwave

How popular isECHO?

In September 2026, people searched for ECHO by name about 570 times in New Zealand, a 35.7% increase from the previous year. These searches made up 0.63% of all New Zealand lawn edger brand searches, placing ECHO fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about lawn edger brands, ECHO did not appear in any of the answers.

Search and AI answers in September 2026

ECHO is the fifth most searched of 8 competitors and not listed in any AI answer.

  1. DeWaltShare of searches 54%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. HusqvarnaShare of searches 40.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. RyobiShare of searches 2.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. StihlShare of searches 0.85%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. ECHOShare of searches 0.63%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top lawn edger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ECHO did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ryobi1st
  2. Makita2nd
  3. Stihl3rd
  4. Ozito4th
  5. Husqvarna5th
  6. DeWalt–
  7. ECHO–
  8. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ozito3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lawn edger brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which lawn edger brands compete with ECHO?

ECHO against lawn edger brands in New Zealand, by month

Share of searches by month for DeWalt, Husqvarna, Ryobi, ECHO. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltHusqvarnaRyobiStihlECHOMakitaGreenworksOzito
Oct 202539.7%54.7%2.4%1.3%0.48%0.58%0.48%0.37%
Nov 202547.6%46.6%2.8%1.4%0.5%0.63%0.27%0.32%
Dec 202543.9%49.7%2.9%1.2%0.64%0.81%0.41%0.52%
Jan 202642.9%50%3.1%1.5%0.53%0.99%0.35%0.64%
Feb 202644.9%49.3%2.4%1.1%0.51%0.8%0.34%0.51%
Mar 202645.8%48.8%2.5%0.93%0.52%0.64%0.35%0.41%
Apr 202645.5%48.9%3%0.93%0.41%0.41%0.47%0.29%
May 202648.6%47.3%1.8%0.74%0.52%0.4%0.34%0.29%
Jun 202656.2%40.6%1.2%0.47%0.41%0.41%0.47%0.23%
Jul 202654.1%42.8%1.2%0.57%0.45%0.25%0.51%0.13%
Aug 202655.6%41%1.3%0.61%0.43%0.31%0.49%0.24%
Sep 202654%40.9%2.3%0.85%0.63%0.51%0.46%0.28%

  1. 1.DeWalt

    54%

    Held 1st. 9.5K estimated branded searches, +4.3% vs prior month. Share -1.6 points.

  2. 2.Husqvarna

    40.9%

    Held 2nd. 7.2K estimated branded searches, +7.3% vs prior month. Share 0 points.

  3. 3.Ryobi

    2.3%

    Held 3rd. 410 estimated branded searches, +86.4% vs prior month. Share +1 points.

  4. 4.Stihl

    0.85%

    Held 4th. 150 estimated branded searches, +50% vs prior month. Share +0.2 points.

  5. 5.ECHO

    0.63%

    Moved from 6th to 5th. 110 estimated branded searches, +57.1% vs prior month. Share +0.2 points.

  6. 6.Makita

    0.51%

    Moved from 7th to 6th. 90 estimated branded searches, +80% vs prior month. Share +0.2 points.

  7. 7.Greenworks

    0.46%

    Moved from 5th to 7th. 80 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Ozito

    0.28%

    Held 8th. 50 estimated branded searches, +25% vs prior month. Share 0 points.

Compare popularity between ECHO and its closest rivals

Every comparison with ECHO

13 comparisons

How has branded search demand for ECHO changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ECHO in New Zealand rose from 420 to 570.
  • Across the 12 months ending September 2026, ECHO rose from 6th to 5th among lawn edger brands in New Zealand.

How did search popularity change for New Zealand lawn edger brands in September 2026?

6 changes

  1. In September 2026, Ryobi gained share of searches among lawn edger brands in New Zealand, from 1.3% to 2.3%.

  2. In September 2026, DeWalt lost share of searches among lawn edger brands in New Zealand, from 55.6% to 54%.

  3. In September 2026, ECHO rose from 6th to 5th among lawn edger brands in New Zealand.

  4. In September 2026, Makita rose from 7th to 6th among lawn edger brands in New Zealand.

  5. In September 2026, Greenworks fell from 5th to 7th among lawn edger brands in New Zealand.

  6. Estimated monthly branded searches for Stihl in New Zealand fell 37.5% over 12 measured months, from 240 to 150 in September 2026.

How are ECHO’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using ECHO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • echo blower
  • echo chainsaw
  • echo hedge trimmer
  • echo leaf blower
  • echo trimmer

Do you work for ECHO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ECHO compete?

ECHO is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands6th of 80.61%Show ranking
Leaf blower brands7th of 70.28%Show ranking
Cut off saw brands7th of 70.36%Show ranking
Edger brands7th of 70.4%Show ranking
Grass trimmer brands5th of 80.42%Show ranking
Earth auger brands5th of 80.51%Show ranking
Backpack sprayer brands5th of 70.71%Show ranking
Lawn edger brands5th of 80.63%Shown above
Post hole digger brands3rd of 30.8%Show ranking
Backpack blower brands3rd of 30.84%Show ranking
Brush cutter brands3rd of 50.72%Show ranking
Brush blade brands3rd of 30.96%Show ranking
Power broom brands3rd of 30.97%Show ranking
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Is ECHO your brand?

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